Deals Dilemma

Use the map below to discover what time online shoppers in each state wake up to snag Black Friday deals.

Methodology: Online panel survey of 3,000 online shoppers based on age, gender, and geography. Internal data sources are used to obtain population data sets. We used a two-step process to ensure representativeness through stratified sampling and post-stratification weighting. November 2024.

Share Embed