Issue 4: Beware of Nullship, Sean Frank’s ecomm tips, and landing page design from a $50M founder

As Freightwaves and Aaron Rubin have reported, it sure looks like Nullship (nullship dot gg), which bills itself as a discount shipping label provider, is fraudulent. In a case of if it seems too good to be true, it probably is, the company appears to be selling shipping labels that work (at least sometimes) for USPS, without actually sending any money to USPS to use their network. Steer clear!

Go Deeper: Read the full Freightwaves investigation. 

Sean Frank is one of the most prolific thinkers in ecommerce, and leads one of ecomm’s most successful bootstrapped brands. Sean kicked off 2024 with 108 daily tips for ecommerce operators (one per day). Here are five of my favorites:

Financial projections need to come from the CEO.

Every quarter, cancel all your business credit cards (or at least audit all your recurring charges).

Get a network. Ask for help. Do favors.

Debt is the only thing that can put you out of business.

Don’t forget, this whole thing is supposed to be fun.

Go Deeper: All 108 of Sean’s daily tips on X. 

Ryan McKenzie is founder and CEO of Truearth, an eco-friendly laundry and household cleaning products D2C business. It’s a $50M business, and it’s not his first successful D2C brand.
 
Here’s his basic framework for landing pages: hero/header → benefits/why → featured in → how it works → buy box → reviews widget
 
Unlike a Product Description Page, price isn’t front and center in the hero. There’s a lot of social proof sprinkled throughout. And prospects are taken on an intentional journey before they reach the ‘buy now’ CTA.

Go Deeper: Watch Ryan’s Youtube video.

Thanks for reading, and see you in 2 weeks.

-Paul