Fulfillment is a people-focused industry, and Red Stag is proud to encourage, support, and
celebrate our people, “The Herd.” From port to porch, our experts have you covered.
Red Stag Fulfillment: Born from ECommerce to Serve ECommerce
The 2012 holiday season was rough for the eCommerce entrepreneurs who conceived and founded
Red Stag Fulfillment.
Out founders started, as many eCommerce business owners do, by shipping orders themselves
and storing merchandise in a garage. With success came growth, and they outsourced their
fulfillment to a third-party logistics provider.
Their 2012 holiday sales were excellent, setting another growth milestone for their budding
enterprise. But that season turned into a disaster when the 3PL couldn’t ship their orders
on time. So customers didn’t get orders in time for holiday gifts, and the forward
trajectory of their eCommerce business slowed to a crawl.
When Red Stag’s founders arrived at the fulfillment warehouse to pick and pack orders and
try to salvage their holiday sales, they found a space strewn with trash and demoralized
employees who didn’t take pride in their work. The founders realized that excellent
fulfillment was crucial to their success and knew there must be a better way. So, the next
year, they started a 3PL.
Red Stag Fulfillment is the better way to do fulfillment.
Our company centers on the success of our clients because our business thrives if your
business thrives. Our founders infused Red Stag with an entrepreneurial spirit that inspires
our drive for excellence. We treat our staff with respect and dignity, because their drive
and ingenuity are critical to meeting our high standards of service.
In less than a decade, Red Stag Fulfillment has grown from an aspiration to fill a need in
the fulfillment industry to one of that industry’s leading 3PLs, repeatedly acknowledged as
a top fulfillment company for heavy, bulky, and high-value products.
Red Stag Fulfillment was created by eCommerce entrepreneurs to help eCommerce companies
Our core values
We’re Here To Build Something Great
Red Stag Fulfillment has five core values that drive our behavior and inform how we
build teams and lasting partnerships. They guide everything we do, and you’ll feel them
in every email we send, how we treat your business, and how we encourage workers in the
warehouse. This is who we are.
We Act Like We Own It
Herd members take ownership of our jobs and the equipment and processes
needed to complete that work. From maintaining a forklift and taking care of
a workstation to picking up the phone and troubleshooting an inbound
container, we take pride in mastering all parts of our work and stepping up
to any challenge that arises.
We Sweat The Small Stuff
We’re a detailed-oriented team that focuses on getting every aspect of the
job done right. Every task deserves to be taken seriously and done to the
best of our ability. Getting the little things correct ensures we take care
of our people and partners.
We Have Positive Attitudes
The best work is done by people who are happy and excited to be here. Red
Stag fosters and celebrates positive attitudes by encouraging every team
member to excel. We weather adversity by standing together with a smile.
We Treat Everyone With Dignity & Respect
Every day comes with opportunities to learn and improve. Red Stag sets
aggressive goals to offer a better service to our partners and ensures our
team members have what they need to grow and take that next step.
We Always Seek To Improve
Every person deserves a positive and respectful work environment every day.
We’re proud that Red Stag is made of people from diverse backgrounds, and we
ensure that our facilities are welcoming spaces for every member of The Herd.
Our Leadership Team
We’re a growing team of fulfillment professionals and operational leaders dedicated to your
success. Meet the people shaping the world of fulfillment done right.
Dusty Holcomb joined “The Herd” at Red Stag Fulfillment in May 2021. As a
leader in a dynamic industry, his focus as CEO is on three things: delivering
exceptional value for our clients, operational excellence, and curating an
exceptional leadership culture. He is committed to developing, inspiring, and
leading a team of client centric problem solvers who are constantly innovating
and adapting new techniques and technologies to serve clients better.
While he values all Red Stag’s core principles, “we treat all with dignity and
respect” stands out most for Dusty. He believes we are all people first and
every team member should be treated with utmost respect, no matter what role
they have in the organization.
As a triathlete and the CEO of a client-centered business, Dusty has always
believed in going the extra mile.
Dave Carroll joined Red Stag Fulfillment as COO in 2021. His goal is to study
the needs and surpass the expectations of clients determined to expand their own
businesses. Dave and his Operations team focus on honing Red Stag’s approach as
an acute, dedicated partner serving clients while staying on the cutting edge of
fulfillment technology and strategy as these evolve.
Dave’s broad background in fulfillment and logistics prepared him for the
challenges he faces daily at Red Stag, where the mission is to serve our clients
and ensure that we have met their brand standards. He also takes great pride in
his team and is proud to serve and celebrate their accomplishments each day.
In his downtime, Dave’s a devoted tool collector and do-it-yourself home
renovator, always looking for a better way.
Susan joined Red Stag as Chief People Officer in 2021. She is passionate about
cultivating a challenging, enriching work environment that will sustain a
culture of smart, dedicated people focused on anticipating client needs and
creating scope for clients’ success and growth.
The Red Stag Fulfillment core value Susan appreciates the most is “we treat all
with dignity and respect.” That’s key to the company’s people-centric culture
and ability to continue attracting and retaining excellent staff in today’s
A believer in an all-hands-on-deck leadership, Susan relishes time in the
warehouse with her team members. When she is away from “The Herd,” a focus on
family time is a priority for Susan.
Philander Harvey joined Red Stag Fulfillment in March of 2023. He believes that
businesses succeed or fail based on their ability to place client needs as the
highest priority, and he’s excited to be a part of Red Stag’s culture with its
focus on delivering results for clients. Philander believes that providing
internal and external clients with a superior customer experience is vital to
meeting Red Stag’s high-quality standards.
Red Stag’s role as a leader in customer experience was what initially attracted
Philander to work here, and the core value that speaks to him the most is “We
have positive attitudes.” It sums up the optimistic outlook he brings to helping
clients turn technical challenges into success stories.
An Alabama native, Philander loves reading and learning about new things,
especially the way machines work.
Chief Sales Officer Brandon Cantrell joined Red Stag Fulfillment in 2022 after
successfully supporting several eCommerce brands. Hands-on experience taught
him that business owners and operators must have a reliable, forward-thinking
fulfillment partnership to assure consistency and supercharge their own business
growth. It’s all about listening, learning and teamwork.
Brandon is a strong believer of Red Stag’s focus on “sweating the small stuff”
to drive a better customer experience. The opportunity to play a role in client
success and growth is what motivates him to come to work every day.
Brandon coaches in youth sports programs, aiming to pass on the message that
success depends on…listening, learning, and teamwork.
Todd Fulks came to Red Stag Fulfillment in 2021 after 15 years as in-house
litigation manager across multiple divisions for a national company. The
patience he developed as a litigator encourages him to always seek common
ground, and win-win solutions to challenging problems.
The Red Stag Fulfillment core principle of “we treat everyone with dignity and
respect” resonates with Todd because that’s a motto he lives by. When reviewing
a contract with a new client, he tries to put himself in their shoes.
In his spare time, Todd loves to read or listen to audiobooks, especially
classic works of fiction and history books.
Tony Runyan joined Red Stag Fulfillment in 2017. His experience operating sales
and customer service for a software startup has taught him that delivering super
B2B customer service is essential for both partners in the relationship. As the
VP of Client Success, Tony onboards and guides clients, helping them access the
growth opportunities that partnership with Red Stag creates.
Tony embodies the “act like you own it” RSF core value as he guides his team to
understand and feel the emotions of our clients. His team feels the joys and
sometimes pains alongside our clients as they work through their fulfillment
Tony teaches business courses at Carson-Newman University and is a committed
community and church volunteer.
A Promise To You
We put our money where our business is. Red Stag Fulfillment offers a variety of industry-leading
guarantees for receiving, accuracy, processing, and more. On the rare occasion we get something
wrong, we fix it and pay you for the inconvenience.
Accurate Pick, Pack, & Ship
Zero Inventory Shrinkage
Fast Inbound Receiving
100% Order Accuracy
It should go without saying that you and your customers expect to receive what they
ordered. Unfortunately, the average fulfillment company can have an order mis-pick
rate of 4%, where one out of every 25 orders is wrong. Red Stag Fulfillment, on the
other hand, has an error rate of less than 0.02%, or just 1 out of more than 5,000
orders. Even with that performance level, we take it one step further.
Red Stag Fulfillment stands alone in the industry when we say: If an order is
shipped with the wrong item or wrong number of items, not only will we fix the
mistake, but you don’t pay for that shipment AND we’ll pay you $50 for the
100% Inventory Accuracy
A key component in making sure your customers get what they want, when they want it,
is to make sure the product is ready to pick when it’s ordered. Unfortunately, the
industry average for inventory accuracy is only 98%. Said another way, if you have
$1 million worth of inventory, the average fulfillment company will lose $20,000
worth of your product. You shouldn’t have to lose money because of their mistakes.
Red Stag Fulfillment stands alone in the industry when we say: If any of your
inventory is damaged or missing after we receive it into our facility, we will pay
you the wholesale cost of that item.
No More Inventory Lag
In order to have them available to sell, you need to receive them into the system
quickly and accurately when they arrive at our fulfillment center. Some fulfillment
companies have a “we’ll receive it when we get to it” mentality when it comes to
your products. That’s not us; we’ll get your inventory accurately unloaded right
Red Stag Fulfillment stands alone in the industry when we say: When your shipment is
unloaded in our facility, we’ll receive it accurately within 2 days or we’ll pay you
$50 for the inconvenience.
The marketplace is growing more competitive by the day. As competition grows, so do
your customers’ expectations. You can’t afford to have a certain percentage of your
orders not ship on time. You and your customers expect more.
Red Stag Fulfillment stands alone in the industry when we say: 100% of your orders
will be shipped according to your chosen service level (Next Business Day, 3:00 pm
or 5:00 pm cutoff), or else you don’t pay for that shipment AND we’ll pay you $50
for the inconvenience.
“We can’t run without stellar customer service. We can’t ship our big, heavy D2C packages
properly without it. We don’t have to worry with RSF.”
“RSF has been a part of our eCommerce journey since we sold our first carton of oatmilk
through the Internet and we have grown together.”
On-Time Order Completion
Packages Shipped to Date
Ready To Get Started
After 30 days of experiencing our processes, people, and service, if you’re not satisfied with what Red Stag
Fulfillment did for your company and your customers, we won’t bill you for any fulfillment service fees.
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