Fulfillment is a people-focused industry, and Red Stag is proud to encourage, support, and
celebrate our people, “The Herd.” From port to porch, our experts have you covered.
Red Stag Fulfillment: Born from ECommerce to Serve ECommerce
The 2012 holiday season was rough for the eCommerce entrepreneurs who conceived and founded
Red Stag Fulfillment.
Our founders started, as many eCommerce business owners do, by shipping orders themselves
and storing merchandise in a garage. With success came growth, and they outsourced their
fulfillment to a third-party logistics provider.
Their 2012 holiday sales were excellent, setting another growth milestone for their budding
enterprise. But that season turned into a disaster when the 3PL couldn’t ship their orders
on time. So customers didn’t get orders in time for holiday gifts, and the forward
trajectory of their eCommerce business slowed to a crawl.
When Red Stag’s founders arrived at the fulfillment warehouse to pick and pack orders and
try to salvage their holiday sales, they found a space strewn with trash and demoralized
employees who didn’t take pride in their work. The founders realized that excellent
fulfillment was crucial to their success and knew there must be a better way. So, the next
year, they started a 3PL.
Red Stag Fulfillment is the better way to do fulfillment.
Our company centers on the success of our clients because our business thrives if your
business thrives. Our founders infused Red Stag with an entrepreneurial spirit that inspires
our drive for excellence. We treat our staff with respect and dignity, because their drive
and ingenuity are critical to meeting our high standards of service.
In less than a decade, Red Stag Fulfillment has grown from an aspiration to fill a need in
the fulfillment industry to one of that industry’s leading 3PLs, repeatedly acknowledged as
a top fulfillment company for heavy, bulky, and high-value products.
Red Stag Fulfillment was created by eCommerce entrepreneurs to help eCommerce companies
Our core values
We’re Here To Build Something Great
Red Stag Fulfillment has five core values that drive our behavior and inform how we
build teams and lasting partnerships. They guide everything we do, and you’ll feel them
in every email we send, how we treat your business, and how we encourage workers in the
warehouse. This is who we are.
We Act Like We Own It
Herd members take ownership of our jobs and the equipment and processes
needed to complete that work. From maintaining a forklift and taking care of
a workstation to picking up the phone and troubleshooting an inbound
container, we take pride in mastering all parts of our work and stepping up
to any challenge that arises.
We Sweat The Small Stuff
We’re a detailed-oriented team that focuses on getting every aspect of the
job done right. Every task deserves to be taken seriously and done to the
best of our ability. Getting the little things correct ensures we take care
of our people and partners.
We Have Positive Attitudes
The best work is done by people who are happy and excited to be here. Red
Stag fosters and celebrates positive attitudes by encouraging every team
member to excel. We weather adversity by standing together with a smile.
We Treat Everyone With Dignity & Respect
Every person deserves a positive and respectful work environment every day.
We’re proud that Red Stag is made of people from diverse backgrounds, and we
ensure that our facilities are welcoming spaces for every member of The Herd.
We Always Seek To Improve
Every day comes with opportunities to learn and improve. Red Stag sets
aggressive goals to offer a better service to our partners and ensures our
team members have what they need to grow and take that next step.
Our Leadership Team
We’re a growing team of fulfillment professionals and operational leaders dedicated to your
success. Meet the people shaping the world of fulfillment done right.
Dusty Holcomb joined “The Herd” at Red Stag Fulfillment in May 2021. As a
leader in a dynamic industry, his focus as CEO is on three things: delivering
exceptional value for our clients, operational excellence, and curating an
exceptional leadership culture. He is committed to developing, inspiring, and
leading a team of client centric problem solvers who are constantly innovating
and adapting new techniques and technologies to serve clients better.
While he values all Red Stag’s core principles, “we treat all with dignity and
respect” stands out most for Dusty. He believes we are all people first and
every team member should be treated with utmost respect, no matter what role
they have in the organization.
As a triathlete and the CEO of a client-centered business, Dusty has always
believed in going the extra mile.
Lisa Bridges joined “The Herd” in May 2023, and is responsible for leading our
best-in-class finance operations, enabling Red Stag Fulfillment to grow and
scale to meet our clients’ growth needs.
She brings decades of broad financial experience to bear and has spent her
career leading companies specializing in e-commerce; full-service logistics
(warehouse, fulfillment, distribution, and transportation); and technology
services. She recognizes that the success of any business is defined by its
clients’ success, and as such her attention is always focused on understanding
and solving our clients’ problems.
When she’s not “sweating the small stuff,” Lisa may be watching her favorite
sports team, cooking game day food, or enjoying the outdoors, and boating.
Chief Sales Officer Brandon Cantrell joined Red Stag Fulfillment in 2022 after
successfully supporting several eCommerce brands. Hands-on experience taught
him that business owners and operators must have a reliable, forward-thinking
fulfillment partnership to assure consistency and supercharge their own business
growth. It’s all about listening, learning and teamwork.
Brandon is a strong believer of Red Stag’s focus on “sweating the small stuff”
to drive a better customer experience. The opportunity to play a role in client
success and growth is what motivates him to come to work every day.
Brandon coaches in youth sports programs, aiming to pass on the message that
success depends on…listening, learning, and teamwork.
Shannon Cucksey joined “The Herd” in August 2022. As the VP of Human Resources,
she believes that by creating meaningful, people-centric processes and programs
that care for our team members, our Herd is better positioned to focus on taking
care of our clients. “When we take care of the Herd, we take care of our clients.”
A highly experienced leader of people in a variety of human capital roles with
companies such as Target, Shannon is dedicated to not only solving people issues
but also fostering collaboration at Red Stag Fulfillment.
Beyond being a cheerleader for her favorite athletes – her children – Shannon
loves cooking, writing, and doing crafts. She also devotes her time to the East
Tennessee Children’s Hospital and the Pediatric Brain Tumor Foundation.
Philander Harvey joined Red Stag Fulfillment in March of 2023. He believes that
businesses succeed or fail based on their ability to place client needs as the
highest priority, and he’s excited to be a part of Red Stag’s culture with its
focus on delivering results for clients. Philander believes that providing
internal and external clients with a superior customer experience is vital to
meeting Red Stag’s high-quality standards.
Red Stag’s role as a leader in customer experience was what initially attracted
Philander to work here, and the core value that speaks to him the most is “We
have positive attitudes.” It sums up the optimistic outlook he brings to helping
clients turn technical challenges into success stories.
An Alabama native, Philander loves reading and learning about new things,
especially the way machines work.
Paul Zalewski joined Red Stag Fulfillment in June 2023 as our Chief Marketing
Officer. He brings a deep client-centric approach to marketing, believing that
great marketing starts and ends with a great client experience.
Paul is excited to be part of the growing Herd, where he enjoys assisting
e-commerce businesses in finding a reliable 3PL partner who shares their vision
and is committed to the growth of their enterprise. He appreciates Red Stag’s
core value of “always seeking to improve” because great companies can never stop
seeking to improve for their clients.
When he is not working, Paul enjoys spending time with his wife and 2 daughters
and enjoys learning and experimenting with innovative digital marketing
Todd Fulks came to Red Stag Fulfillment in 2021 after 15 years as in-house
litigation manager across multiple divisions for a national company. The
patience he developed as a litigator encourages him to always seek common
ground, and win-win solutions to challenging problems.
The Red Stag Fulfillment core principle of “we treat everyone with dignity and
respect” resonates with Todd because that’s a motto he lives by. When reviewing
a contract with a new client, he tries to put himself in their shoes.
In his spare time, Todd loves to read or listen to audiobooks, especially
classic works of fiction and history books.
Tony Runyan joined Red Stag Fulfillment in 2017. His experience operating sales
and customer service for a software startup has taught him that delivering super
B2B customer service is essential for both partners in the relationship. As the
VP of Client Success, Tony onboards and guides clients, helping them access the
growth opportunities that partnership with Red Stag creates.
Tony embodies the “act like you own it” RSF core value as he guides his team to
understand and feel the emotions of our clients. His team feels the joys and
sometimes pains alongside our clients as they work through their fulfillment
Tony teaches business courses at Carson-Newman University and is a committed
community and church volunteer.
A promise to you
We put our money where our business is. Red Stag Fulfillment offers a variety of industry-leading
guarantees for order fulfillment and shipping. On the rare occasion we get something wrong, we
fix it and pay you for the inconvenience.
100% order accuracy
Zero inventory shrinkage
Fast inbound receiving
Same day delivery
Accurate pick, pack, & ship
It should go without saying that you and your customers expect perfect fulfillment
and order processing. Unfortunately, the average fulfillment company may have an
order mis-pick rate of 4%, where one out of every 25 orders is wrong.
Red Stag Fulfillment, on the other hand, has an error rate of less than 0.02%, or
just 1 out of more than 5,000 orders. Even with that performance level, we take it
one step further.
Red Stag Fulfillment stands alone in the industry when we say: If an order is
shipped with the wrong item or the wrong number of items, not only will we fix the
mistake, but you won’t pay for that shipment AND we’ll pay you $50 for the
100% inventory accuracy
A key component in making sure your customers get what they want, when they want it,
is to make sure the product is ready to pick when it’s ordered. Unfortunately, the
industry average for inventory accuracy is only 98%. Said another way, if you have
$1 million worth of inventory, the average ecom fulfillment provider will lose
$20,000 worth of your product. You shouldn’t have to lose money because of
fulfillment services’ mistakes.
Red Stag Fulfillment stands alone in the industry when we say: If any of your
inventory is damaged or missing after we receive it into our facility, we will pay
you the wholesale cost of that item.
No more inventory lag
In order to have inventory available to sell quickly, you need your warehouse
fulfillment provider to receive products into the system as soon as they arrive.
Some online order fulfillment services have a “we’ll receive it when we get to it”
mentality when it comes to your products. That’s not us. We’ll get your inventory
accurately unloaded right away.
Red Stag Fulfillment stands alone in the industry when we say: When your shipment is
unloaded in our facility, we’ll receive it accurately within two days, or we’ll pay
you $50 for the inconvenience.
Ecommerce is growing more competitive by the day. As competition grows, so do your
customers’ expectations. You can’t afford to have a certain percentage of your
orders shipping late. You and your customers expect more.
Red Stag Fulfillment stands alone in the industry when we say: 100% of your orders
will be shipped according to your chosen service level (Next Business Day, 3pm or
5pm cutoff), or else you don’t pay for that shipment, AND we’ll pay you $50 for the
“We can’t run without stellar customer service. We can’t ship our big, heavy D2C packages
properly without it. We don’t have to worry with RSF.”
“RSF has been a part of our eCommerce journey since we sold our first carton of oatmilk
through the Internet and we have grown together.”
On-Time Order Completion
Packages Shipped to Date
Ready To Get Started
After 30 days of experiencing our processes, people, and service, if you’re not satisfied with what Red Stag
Fulfillment did for your company and your customers, we won’t bill you for any fulfillment service fees.
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