How many products does Amazon carry? (2025 data)
Amazon currently lists about 600 million products worldwide. Roughly 12 million are sold directly by Amazon, while ~588 million come from independent third-party marketplace sellers (including FBA). These numbers fluctuate daily as listings are added and inactive SKUs are removed over time.
The numbers at a glance
- ~600 million total products on Amazon (global marketplace)
- ~12 million are Amazon retail (first-party, 1P) SKUs
- 588 million+ listings from third-party (3P) marketplace sellers
- Over 50% of total items are Prime-eligible
- 40+ major categories, led by Home & Kitchen (70M+ SKUs)
- Product count has doubled since 2017
Amazon’s total product count over time
Amazon’s product catalog is the largest of any global retailer, with overall SKU count rising each year—primarily due to an expanding roster of third-party marketplace sellers. The total number fluctuates, but a snapshot of July 2024 data puts the figure at about 600 million. Large-scale web scraping, Amazon’s own press reporting, and annual industry audits underpin this estimate.
Amazon product count timeline (2015-2025)
Year-by-year figures (rounded, select years):
| Year | Product Count (Millions) |
|---|---|
| 2015 | 250 |
| 2017 | 320 |
| 2019 | 440 |
| 2021 | 520 |
| 2023 | 590 |
| 2024 | 600 |
| 2025 | 620 (projected) |
Amazon-sold vs third-party marketplace
Amazon Product Distribution (2024)
Two distinct pools feed Amazon’s “endless aisle”:
Amazon Retail (First-Party / 1st Party): ~12 Million SKUs
- Items directly procured, warehoused, and fulfilled by Amazon (ships from/sold by Amazon).
- Largely focused on core categories (books, electronics, consumables).
Marketplace Listings (Third-Party / 3rd Party): ~588 Million SKUs
- Uploaded by over 9 million independent sellers globally.
- Includes FBA (fulfilled by Amazon) and FBM (fulfilled by merchant).
Share Breakdown (2024)
- Marketplace 588M Amazon (1st Party) 12M
- Marketplace sellers account for 98%+ of total SKUs
- Amazon 1P: ~2% of overall product listings
Trend: The marketplace share has steadily grown, with 1P catalog growth essentially flat since 2020.
Product Count by Major Categories
Amazon’s most crowded categories continue to expand, led by Home & Kitchen, Electronics, and Clothing. Below is a sample of the top categories by SKU count (2024):
Top 10 Amazon Categories (Approximate Product Count)
| Rank | Category | Products (M) |
|---|---|---|
| 1 | Home & Kitchen | 70 |
| 2 | Clothing, Shoes & Jewelry | 53 |
| 3 | Electronics | 45 |
| 4 | Beauty & Personal Care | 33 |
| 5 | Tools & Home Improvement | 29 |
| 6 | Sports & Outdoors | 27 |
| 7 | Toys & Games | 26 |
| 8 | Grocery & Gourmet Food | 16 |
| 9 | Office Products | 12 |
| 10 | Pet Supplies | 11 |
Top 10 Amazon Categories by Product Count (2024)
Category Growth Highlights (2023-2024)
- Fastest-growing: Beauty & Personal Care (+19%), Pet Supplies (+15%)
- Niche but growing: Industrial & Scientific, Handmade, Musical Instruments (<1M SKUs each)
How Amazon Compares to Other Retailers
| Retailer | Product Count (Millions) | Notable Features |
|---|---|---|
| Amazon | 600 | Largest global catalog, “endless aisle” |
| Walmart | ~60 | Mostly 1P/curated 3P |
| eBay | 1,600 | Includes used/auction |
| Wayfair | ~18 | Furniture/home |
Product Count Comparison Between Major Retailers (2024)
“Endless Shelf” Explained:
Amazon allows almost any seller to list new products, resulting in a sprawling catalog of both mainstream and niche goods. In contrast, Walmart and Wayfair curate much more tightly, with fewer unique SKUs.
Why the Numbers Fluctuate
Listing Churn & Delistings
- Thousands of products are added and removed daily.
- SKUs may be merged due to duplicates or policy violations.
Regional & Marketplace Differences
- Certain items may only be available in specific countries (e.g., Amazon US vs Amazon India).
- Global count aggregates all international sites.
Counterfeit & Compliance Removals
- Amazon frequently purges listings for inauthentic, unsafe, or restricted products.
Implications for Sellers & Shoppers
Seller Competition
- Each new product faces up to hundreds of similar listings per niche.
Discoverability & SEO
- High SKU count intensifies the need for strong product SEO and differentiation.
Consumer Choice Overload
- Search results can contain thousands of options for the same keywords; advanced filtering and ratings help manage decision fatigue.
Frequently Asked Questions
How many products does Amazon list in 2025?
About 600–620 million global product listings (ASINs), across all categories and regions.
How many items does Amazon sell itself?
Around 12 million SKUs are sold and shipped directly by Amazon (“first-party”, 1P).
How many third-party sellers are on Amazon?
Over 9 million active marketplace sellers as of July 2024.
Which category has the most products on Amazon?
Home & Kitchen leads, with an estimated 70 million unique SKUs.
How often does Amazon add new products?
Tens of thousands of product listings are added or removed daily, driven by sellers and demand.
How does Amazon’s product count compare to Walmart?
Amazon lists about 10× more unique products than Walmart Marketplace (~600M vs ~60M).
Has Amazon’s product count decreased recently?
It has continued to rise, but listing removals for compliance and inactive products mean short dips occur monthly.
How many products are Prime-eligible?
Estimates suggest 50–60% of SKUs (300M+) offer Prime delivery, though this varies by country and category.
Sources & References
- AMZScout Amazon Statistics — Category-by-category and growth stats (2024)
- Amazon 2024 Annual Report — Official filings
