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13 Shopify Stores Leading the ECommerce Conversion Conversation

Geoff Whiting

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Cranking up an online store from hobby to growing enterprise is difficult, but there’s a lot of arduous work already done for many of today’s startups. That’s one reason you’ll see Shopify stores in the lead of many product categories. This frees owners up to focus on product sourcing and creating the sales pitch. That makes these leaders a great place for inspiration as you think about your own storefront.

So, we’ve gathered some of our favorite Shopify stores to help. See the many different kinds of layouts, pitches, and customer interactions available on the platform. Success can look and feel different based on industry and products. So, this list can be a launching pad for you to define success in your own terms.

13 Shopify stores you can’t afford to miss


Allbirds is among the best-known Shopify stores

Allbirds is a sustainable footwear brand that has gained a loyal following among customers looking for comfort, quality, and environmentally friendly products. The store is well-designed and easy to use. It features a wide selection of shoes for men, women, and children. The store’s mission is to create “the most comfortable shoes in the world.” Highlighting its eco-friendly appeal helped it generate an estimated $250 million in revenue in 2022.


Blueland mixes products and sales messaging well

With the mantra “going eco has never been easier,” Blueland has made a big splash in the plastic-free movement. It started by turning many household goods into tablet versions that could be shipped and stored without the use of plastic. Its washing liquids, detergents, cleaners, and personal care products feature reusable containers. The shopper just adds water to use. Blueland has turned recent viral success into a sales increase and landing on Shopify’s own podcast.


Canvas provides a lamp that does more than you can think of

Would you buy a high-quality lamp that not only looks great but can replace up to $5,000 worth of expensive equipment for home or office content production? That’s the bet Canvas is willing to make. It has engineered its website to highlight these capabilities and get creatives back to spaces that inspire. Canvas’ Shopify store reinforces the focus on this audience with high-quality videos, images, and demonstrations of its products in action across site pages. Using its products for this content creation makes it easy to understand the value of what Canvas brings.

Glossier Shopify Store

Glossier shows an equally glossy Shopify store

Glossier is a beauty brand that has gained a cult following among makeup enthusiasts. The brand’s clean and minimalist aesthetic is reflected in its eCommerce store. You’ll see it is easy to navigate and features a wide selection of makeup, skincare, and body products. There are also tons of product roundups and reviews, with public sentiment trending much more positive over the past year.


Gymshark has gone global and doesn't appear to be slowing down

Gymshark is a global fitness apparel brand that has seen consistent growth since its inception in 2012, with a significant boost in revenue, profit, and staff during the pandemic. The site feels like a quick jump right into your favorite influencer on TikTok or Instagram. Success comes from high-quality visuals of gear and the workout process. It’s long been a Shopify storefront and uses clear categories to make shopping easy.

Happy Earth Tea

Happy tea is found at this Shopify store

Here’s one of the more traditional-looking sites on our list. Happy Earth Tea is the eCommerce retail option for a tea store in Rochester, NY. It’s a great Shopify store to check for tea as well as to see SEO best practices in place. The site also demonstrates good internal linking and a nice mix of text, images, and CTA buttons.


Luxome oozes luxury from the word go

Can a picture make you feel cozy? That’s the aim of the website from luxury linens brand Luxome. Dynamic images and video with bold CTAs and language designed to bring the reader in and make it easy to shop for the perfect item. The site also highlights the ease and speed of shipping and returns, which engenders a lot of trust in the luxury space. Eco-conscious customers are also greeted with a variety of benefits around the fabric and packaging, plus a note that the bamboo fabrics are panda-friendly.


Mejuri shows exactly how Shopify store photos can sell before the first click

Mejuri is a direct-to-consumer fine jewelry brand that is popular among consumers looking for high-quality, affordable jewelry. The company focused heavily on empowering self-purchase and says it sees many consumers looking and asking about investing in jewelry for a lifetime of use. The store’s photography, product selection, and overall design strongly reinforce its focus on creating community, bringing consumers into a positive purchase experience.

Millk Shopify Store

Despite the wistful look, Millk is a popular shop for fun clothes

Millk is another apparel brand, but this time focused on clothing for babies and young children. The store launched in 2016 and has been a hit due to its simplicity, colors, and the ability to clean its clothes easily. Visitors are met with simple and clean images plus a variety of navigation that’ll get you exactly where you need to be fast. Collections are relatively simple, and the Shopify design helps with grouping, grids, and checking sizes.


Secretlab has the gaming chairs you're looking for

Secretlab is the name in gaming chairs and desks. You’ll spot them in the background behind leading streamers, reviewers, and hobbyists thanks to a strong mix of design and style options. The ergonomic design also makes them a strong replacement for office chairs, a feature the company highlights with the testimonials and snippets of press coverage across the site. Secretlab’s site and Shopify store itself is easy to navigate and highly visual, allowing for an enjoyable search for the perfect chair.

Stumptown Coffee Roasters

Meet your coffee match with Stumptown's Shopify store

Stumptown Coffee Roasters is a Portland brand that has spent a few decades building up its green bonafides and ethical production practices. Consumers can quickly get straight to coffee or browse interactive features that match roasts with preferences and budgets. The design will keep most visitors to the site browsing away thanks to multiple options for different price points. And who knew that your astrological sign just might influence your coffee choice?


Thirdlove prioritizes education which helps its shoppers feel comfortable and trust its recommendations

Thirdlove is a popular lingerie brand that pushed against the traditional lingerie industry by offering a wide range of sizes and styles. Its messaging focuses on supporting bodies of all shapes, with interactive features to help people find a better fit. The store’s clean design and easy-to-use interface make it easy to find the perfect bra or underwear. The success of products is also easy to see with very specific messaging about products, including one that has more than 100,000 5-star reviews.


Unconditional's Shopify store looks sharp right away

Unconditional is a striking fashion brand that gives the visitor the feel of the runway from the very first click. The design makes it easy to navigate by look and feel, maintaining engagement even when presenting only a few choices. The current collection is a celebration of founder Philip Stephens, who passed away unexpectedly in 2020. It demonstrates how you can showcase some iconic styles without clutter.

Red Stag’s integration and Shopify Store support

Building a beautifully designed Shopify store is not the only element of a successful eCommerce business. You also need a top-notch Shopify fulfillment partner that ships orders correctly and on time, every time. Fulfillment is the final link between you and your customer, and the place where you either cement an amazing brand or leave shoppers deflated and dejected.

Red Stag Fulfillment not only offers robust Shopify integration, but our fulfillment services help stores like yours reduce costs and improve satisfaction levels. We work with Shopify stores every day to move their products and get the right products into the right hands exactly when promised, more than 99% of time.

Just like you turned to the experts at Shopify to ensure your store functions and looks great, rely on Red Stag’s experts to manage and fulfill orders to delight customers. Let us do the heavy lifting of eCommerce fulfillment so you can get back to building the business you love.

Find out how Red Stag Fulfillment can help you with Shopify shipping
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