What is the average discount offered on Black Friday? Black Friday discounts typically range between 28% and 38% across all product categories, based on verified studies analyzing thousands of deals from major retailers in 2024. WalletHub’s comprehensive analysis found an overall average of 38%, while Adobe Analytics and industry trackers report figures closer to 28-30%. … Read more
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What is the average discount offered on Cyber Monday? (2024 data) The typical Cyber Monday discount ranges from 20-30% off regular pricing, according to 2024 data from Adobe Analytics and industry tracking services. While exact percentages vary by category and retailer, electronics and toys consistently offer the deepest markdowns, with home goods and apparel showing … Read more
What is the projected growth of Black Friday sales? (2025 & beyond) Black Friday sales are projected to grow at a moderate but steady pace through 2025 and 2026, with Adobe Analytics forecasting U.S. online spending reaching approximately $10.8-$11.9 billion in 2025—representing continued growth from 2024’s record $10.8 billion. This sustained momentum is fueled by … Read more
What is the projected growth of Cyber Monday sales? (2025 & beyond) Cyber Monday sales are forecast to reach roughly $14.1 billion in 2025, a year-over-year increase of about 6.1% on 2024’s record $13.3 billion (Adobe Analytics, 2024). Analysts attribute the growth to deeper online discounts, rising mobile checkout share, and expanded Buy-Now-Pay-Later usage across … Read more
What is the average spend per shopper on Cyber Monday? Cyber Monday 2024 shattered records with $13.3 billion in U.S. online sales, but what does that mean for individual shoppers? Understanding per-person spending helps retailers benchmark performance, journalists cite accurate figures, and consumers budget for next year’s deals. The average U.S. shopper spent approximately $650 … Read more
What is the average spend per shopper on Black Friday? Recent dual-source surveys show the average U.S. shopper spent roughly $104 on Black Friday 2024—combining online purchases ($124 average) and in-store spending ($82 average). This figure reflects actual spending across the 152 million Americans who participated in Black Friday shopping, representing a shift toward higher … Read more
What percentage of Cyber Monday sales come from mobile devices? Mobile devices now dominate Cyber Monday shopping, accounting for 57% of all online sales in 2024 according to Adobe Analytics. This represents $7.6 billion out of the record-breaking $13.3 billion in total Cyber Monday sales, marking the highest mobile share ever recorded for the shopping … Read more
What percentage of Black Friday sales come from mobile devices? Mobile devices now account for 69% of global Black Friday sales and 70% of U.S. Black Friday purchases as of 2024, marking a dramatic shift from desktop-dominated shopping just five years ago. This mobile surge is driven by one-click payment adoption, buy-now-pay-later integration, and Gen … Read more
How many online orders are placed on Black Friday? Online analysts estimate that Black Friday generates tens of millions of individual ecommerce orders in a single day. Using transaction-level scraping across hundreds of large retail sites, sources such as Adobe Analytics publish consolidated national sales figures within 24 hours of the event. Based on the … Read more
How many online orders are placed on Cyber Monday? Cyber Monday 2024 generated a record $13.3 billion in U.S. online sales, representing a 7.3% increase from 2023, according to Adobe Analytics. While exact order counts aren’t publicly disclosed by tracking platforms, this figure represents the highest single-day e-commerce sales total ever recorded in the United … Read more
What percentage of holiday eCommerce sales happen during Black Friday and Cyber Monday? Black Friday and Cyber Monday collectively capture approximately 9.6% of total U.S. holiday eCommerce sales, based on calculations from 2024 Adobe Analytics data. The five-day “Cyber 5” period (Thanksgiving through Cyber Monday) accounts for roughly 17.0% of November-December online spending, with Cyber … Read more
How much revenue is generated on Black Friday? Black Friday 2024 generated approximately $20 billion in total U.S. retail sales, combining $10.8 billion in online purchases with an estimated $9.2 billion in brick-and-mortar spending. This represents a 5.8% increase over 2023’s combined revenue, with online sales driving most of the growth at 10.2% year-over-year while … Read more
