What is the average annual spend of an Amazon Prime member? The most recent dual-verified studies indicate the average U.S. Amazon Prime member spent roughly $1,170 on Amazon purchases in 2024—over twice the $570 annual spend of non-Prime shoppers according to Consumer Intelligence Research Partners (CIRP). This spending gap has remained remarkably consistent over the … Read more
Research
What share of the U.S. parcel market does Amazon Logistics hold? Amazon Logistics held approximately 25-28% of the U.S. parcel market by volume in 2024, delivering 6.1-6.3 billion packages and securing its position as the second-largest parcel carrier in the United States. This marks a dramatic rise from negligible market share just a decade ago, … Read more
What percentage of Amazon orders offer same-day delivery? Amazon currently delivers nearly 60% of Prime orders via same-day or next-day delivery in the top 60 U.S. metropolitan areas as of 2024. This figure represents a significant achievement in logistics speed, with Amazon processing over 9 billion items through these expedited delivery channels throughout 2024—marking the … Read more
What percentage of Amazon customers use Subscribe & Save? Approximately 23-35% of U.S. Amazon customers use Subscribe & Save, with the range reflecting different measurement approaches. The most reliable current figure is 23% of customers maintain active subscriptions, while 35% have used the service at least once. Numbers at a glance Subscribe & Save Adoption … Read more
How many third-party sellers are on Amazon? (2025 figures) Amazon hosts approximately 1.9 million active third-party sellers worldwide as of early 2025. This figure represents sellers who maintain live product listings and actively fulfill orders, out of roughly 9.7 million total registered seller accounts. Third-party merchants now handle over 60% of all units sold on … Read more
How many items does Amazon ship per day? (2025 methodology) Amazon ships a staggering number of packages—well into the millions—every single day worldwide. The exact count fluctuates with seasonality, special sales events, and geography. Analysts derive the daily figure by back-calculating orders and items from Amazon’s reported revenue and independent traffic data, then averaging across … Read more
How many countries offer Amazon Prime? (2025 data) Amazon Prime is currently available in 27 countries worldwide as of April 2025, spanning North America, Europe, Asia-Pacific, Latin America, and the Middle East. The service launched in the United States in 2005 and has expanded systematically across major global markets, with the most recent additions including … Read more
How many Amazon orders get returned each year? (2025 data) Amazon processes approximately 1.2-1.5 billion returned packages annually, representing a 5-15% return rate across most product categories. With Amazon delivering an estimated 4.8 billion packages globally in 2024, returns represent a significant operational challenge that costs the company billions in reverse logistics, processing fees, and … Read more
How many daily visits does Amazon receive? Amazon receives approximately 86-90 million visits per day to its website based on May 2025 data. This figure comes from dividing the latest monthly traffic totals (2.8 billion visits according to Semrush, 2.3 billion per SimilarWeb) by the number of days in the month. The variance between sources reflects different … Read more
What Is Amazon’s Average Order Value (AOV)? Amazon’s average order value currently sits at approximately $52 per order across the U.S. marketplace, according to multiple 2024-2025 industry studies. This figure represents a modest increase from the $47-50 range reported in previous years, reflecting both inflation and Amazon’s strategic push toward higher-value transactions through Prime membership benefits and … Read more
How many people work for Amazon? (2025 data) Amazon employs approximately 1.56 million full- and part-time workers worldwide as of early 2025, according to the company’s latest quarterly reports and financial disclosures. This figure represents a 2.3% increase from the previous year, marking a recovery from the workforce reductions that followed Amazon’s pandemic-era hiring surge. Numbers at … Read more
How many Amazon marketplace sellers use Fulfillment by Amazon (FBA)? In 2025, approximately 82% of active Amazon marketplace sellers use Fulfillment by Amazon (FBA) according to multiple industry reports and data analysis firms. This means the vast majority of sellers rely on Amazon’s warehousing and Prime network, with the remaining 18% using Fulfillment by Merchant (FBM) … Read more
