Research

What is the market share of Stripe in 2025? Stripe’s share of the global online payment processing market sits between 20.8% and 29%, according to the most recent industry studies, while U.S.-focused datasets show the company commanding approximately 45% of the domestic market. The variation stems from different measurement methodologies—some track website installations, others measure … Read more

How many businesses use Stripe in 2025? Stripe is currently used by 1.35 million live websites worldwide as of May 2025, according to the latest BuiltWith data. This figure represents active checkout implementations rather than dormant code snippets or test accounts, making it the most accurate measure of real business adoption. Additionally, nearly 4.9 million … Read more

What is the average cart abandonment rate for Shopify stores? The average cart abandonment rate for Shopify stores is just above 70% — virtually identical to the broader e-commerce benchmark of 70.19% reported by Baymard Institute (2025) and confirmed by Shopify’s 2024 data. In practical terms, roughly seven out of ten Shopify shoppers add items … Read more

What is the average conversion rate for Shopify stores in 2025? The average Shopify store converts approximately 1.4% to 1.8% of its visitors into customers as of 2024-2025. This figure represents the median performance across millions of active Shopify stores worldwide, though individual results vary dramatically based on industry, traffic quality, and optimization efforts. Stores … Read more

What percentage of Shopify merchants use Shopify Payments? Shopify Payments has achieved remarkable penetration across the platform’s merchant base, but the exact adoption rate depends on how you measure it. Based on dual-source verification from Shopify’s Q3 2024 earnings and independent merchant tracking, approximately 90% of eligible Shopify merchants have activated Shopify Payments as of … Read more

What is Shopify’s market share? 2025 data & trends Shopify commands 10.32% of the global ecommerce platform market and approximately 29% of the United States ecommerce software market as of 2025, making it the fourth-largest platform worldwide and the dominant player domestically. These figures represent independently verified data from Statista and BuiltWith tracking systems, positioning … Read more

What is the average return rate for a Shopify store? The average return rate for Shopify stores aligns with broader ecommerce benchmarks, landing around 17-20% of items sold. That means roughly one in five products is sent back. Tracking this figure in Shopify’s “Orders and returns by product” report lets you spot problems early and … Read more

What is the average order value for Shopify stores? Average order value (AOV) on Shopify is the mean revenue generated per transaction. To find it, divide your store’s gross sales by total completed orders in the same period. Knowing this figure lets merchants benchmark performance and launch targeted upsells, bundles, or free-shipping thresholds to raise … Read more

How many retailers offer curbside pickup in the United States? There is no single, official count of U.S. retailers with curbside pickup. Adoption changes weekly as chains add or retire the service. However, virtually every national grocery, big-box, home-improvement and pharmacy chain now promotes curbside pickup, alongside thousands of regional and independent stores across all … Read more