Research

What percentage of Shopify merchants use Shopify Payments? Shopify Payments has achieved remarkable penetration across the platform’s merchant base, but the exact adoption rate depends on how you measure it. Based on dual-source verification from Shopify’s Q3 2024 earnings and independent merchant tracking, approximately 90% of eligible Shopify merchants have activated Shopify Payments as of … Read more

What is Shopify’s market share? 2025 data & trends Shopify commands 10.32% of the global ecommerce platform market and approximately 29% of the United States ecommerce software market as of 2025, making it the fourth-largest platform worldwide and the dominant player domestically. These figures represent independently verified data from Statista and BuiltWith tracking systems, positioning … Read more

What is the average return rate for a Shopify store? The average return rate for Shopify stores aligns with broader ecommerce benchmarks, landing around 17-20% of items sold. That means roughly one in five products is sent back. Tracking this figure in Shopify’s “Orders and returns by product” report lets you spot problems early and … Read more

What is the average order value for Shopify stores? Average order value (AOV) on Shopify is the mean revenue generated per transaction. To find it, divide your store’s gross sales by total completed orders in the same period. Knowing this figure lets merchants benchmark performance and launch targeted upsells, bundles, or free-shipping thresholds to raise … Read more

How many retailers offer curbside pickup in the United States? There is no single, official count of U.S. retailers with curbside pickup. Adoption changes weekly as chains add or retire the service. However, virtually every national grocery, big-box, home-improvement and pharmacy chain now promotes curbside pickup, alongside thousands of regional and independent stores across all … Read more

How many packages are sent under the de minimis rule? Approximately 4 million parcels enter the United States each day under the Section 321 “de minimis” duty-free rule—adding up to about 1.36 billion packages annually as of 2024 (CBP, 2025). The volume has jumped from 220 million in 2016 to over a billion today as … Read more

What is FedEx’s average domestic transit time? On average, FedEx domestic shipments arrive in 1–5 business days for Ground and Home Delivery, 2–7 days for Ground Economy, and 3 business days for Express Saver. Exact timing depends on ZIP-to-ZIP distance, pickup cut-off, and weekend eligibility. FedEx operates the second-largest parcel network in the United States, … Read more

What percentage of ecommerce parcels are delivered within 2 days? (2025 data) Approximately 64% of ecommerce parcels worldwide arrive within two calendar days of order placement, according to a meta-analysis of five leading industry studies conducted between 2023-2025. This figure combines carrier scan data, consumer surveys, and logistics network performance metrics across North America, Europe, … Read more

What is the average conversion rate for ecommerce? The average ecommerce conversion rate in 2025 sits between 2.5% and 3% worldwide, according to multiple industry studies. Numbers vary by niche—food & beverage can top 6%, while luxury goods often fall below 1%. Aim to beat your sector’s median, then optimize toward top-quartile performance. The exact … Read more

What percentage of ecommerce orders offer free shipping? Free shipping has evolved from a competitive advantage to a baseline consumer expectation, with 90% of shoppers citing it as their top reason for shopping online. Yet rising carrier costs and margin pressures force retailers to balance customer demands against profitability. Industry data reveals that roughly 42% … Read more