How many Amazon prime members are there? (2025 data)
As of 2025, Amazon Prime has an estimated 220 million paying members worldwide, according to Statista and CIRP. In the United States alone, analysts put the figure at about 180 million. These numbers make Prime the world’s largest paid retail membership program by a wide margin.
Primary statistics at a glance
- 220 million global Amazon Prime members
- 180 million Prime members in the U.S.
- >80% of U.S. households estimated to have Prime
- India: ~28 million members
- Europe (UK, Germany, France combined): ~25 million members
- Prime passed 100 million in 2018; 200 million in 2020
- No official Amazon update since 2021 (last disclosed: “200M+”)
Global member count (latest estimate + date + source)
Amazon Prime membership has reached an estimated 220 million paying users globally as of 2025. This figure draws from consensus among leading research firms, including Statista and CIRP. Although Amazon itself stopped releasing official member totals after early 2021, industry analysts continue to publish updated projections based on survey data, earnings releases, and regional penetration estimates.
U.S. member count
The United States remains the core of Prime’s membership base. CIRP and eMarketer peg U.S. Amazon Prime subscribers at ~180 million in 2025. This means Amazon Prime is present in over four out of five U.S. households (eMarketer, 2025). The U.S. alone accounts for roughly 80% of all Prime subscribers worldwide—a proportion that is gradually declining as adoption rises in Europe and India.
Why Amazon stopped giving official updates
Amazon last published a named global Prime member count in April 2021, announcing it had surpassed 200 million paid subscribers (Amazon 2021 10-K). Since 2022, Amazon reports “continued growth in Prime” but no longer gives exact subscriber figures in its public filings or investor calls. Analysts attribute this shift to increased regulatory scrutiny, market maturity in the U.S., and competitive benchmarking concerns.
Amazon Prime membership growth over time
Amazon Prime’s growth has been remarkable but is starting to show signs of maturing in its most penetrated markets.
Year-by-year table (2015–2025)
| Year | Global Prime Members (millions) |
|---|---|
| 2015 | 50 |
| 2016 | 63 |
| 2017 | 90 |
| 2018 | 100 |
| 2019 | 150 |
| 2020 | 200 |
| 2021 | 200+ (official last) |
| 2022 | 210* |
| 2023 | 215* |
| 2024 | 218* |
| 2025 | 220* |
*Post-2021 figures are analyst estimates: Statista, CIRP, eMarketer.
Amazon Prime Membership Growth (2015-2025)
Regional breakdown
2025 Global Distribution Estimates
United States
- 180 million U.S. Prime members (CIRP, 2025)
- U.S. accounts for about 80% of global Prime enrollment
India
- ~28 million Prime members by 2025 (eMarketer)
- Fastest annual growth rate since 2020; driven by Prime Video & mobile adoption
Europe (UK, Germany, France combined)
- ~25 million Prime members by 2025 (Statista)
- UK leads Europe in Prime adoption, followed by Germany and France
Rest of world total
- Remaining ~15–20 million split across Japan, Canada, Australia, Brazil, and other international sites (Statista, CIRP forecasts)
- Penetration lower but rising in Latin America and parts of Asia-Pacific
What drives Prime membership growth?
Shipping benefits
Free two-day and same-day shipping remain top decision factors for Prime’s high U.S. penetration, especially for frequent Amazon shoppers.
Content (Prime Video, Music, etc.)
Prime Video is a major acquisition lever outside the U.S.: Over 60% of Indian Prime sign-ups in 2024 cited streaming content as their initial motivator (eMarketer). Amazon Music and Reading further boost family uptake.
Prime Day impact
Prime Day consistently drives significant spikes in new sign-ups and reactivations. Adobe Analytics estimated over 7 million global new memberships during Prime Day 2024 alone.
Demographics of Amazon Prime members
Age cohorts
- Millennials & Gen X make up 63% of all U.S. Prime households (CIRP, 2025)
- Gen Z adoption up 10% year-on-year; Boomers remain steady
- Median household head age: 45
Household income bands
- Over 70% of U.S. Prime households have incomes over $50,000
- Penetration is highest among households making $112k+ (Statista)
Table: U.S. Prime membership by age and income (2025, CIRP)
| Cohort | % of Prime Households |
|---|---|
| Gen Z | 11% |
| Millennials | 31% |
| Gen X | 32% |
| Boomers | 26% |
| Household Income | Share of U.S. Prime Households |
|---|---|
| <$50k | 28% |
| $50–112k | 44% |
| $112k+ | 28% |
Revenue generated by Prime subscriptions
Amazon’s “subscription services” segment—which is chiefly Prime fees (plus digital content)—produced $44.9 billion in revenue in 2024 (Amazon 10-K, 2024). This number reflects continuing price increases (U.S. $139/year, EU/UK adjusted 2022), and higher take-up in emerging economies.
Comparison: Prime vs. Costco vs. Walmart+
| Program | Members (2025 est.) | Annual Fee (US) |
|---|---|---|
| Amazon Prime | 220M | $139 |
| Costco | 128M | $60/$120 |
| Walmart+ | 31M | $98 |
Frequently Asked Questions
How many Amazon Prime subscribers are there worldwide?
220 million in 2025 (Statista, CIRP).
How many Amazon Prime members are in the U.S.?
About 180 million (CIRP, 2025).
How has Amazon Prime membership grown since 2015?
Prime quadrupled in size, from 50 million (2015) to 220 million (2025).
Which country has the most Prime members after the U.S.?
India (~28M), followed by the UK and Germany.
Does Amazon release official subscriber numbers anymore?
No; the last update was “over 200 million” in 2021.
What percentage of U.S. households have Prime?
About 80%.
How much revenue does Amazon make from Prime subscriptions?
$44.9 billion in 2024.
How many people joined Amazon Prime in 2024?
Roughly 3 million net new memberships worldwide.
Ending Summary
In summary, Amazon Prime boasts 220 million global members in 2025, driven by near-saturation in the U.S. and rapid international growth from markets like India. Despite Amazon ending official membership reporting after 2021, credible analyst consensus makes Prime by far the largest paid retail subscription in history. Download embeddable charts or cite this page in your reporting for the latest numbers.
Sources & methodology
- Statista — global and U.S. Prime member estimates
- CIRP — U.S. subscriber penetration & household data
- Amazon 10-K — official published disclosures
- eMarketer Insider Intelligence — regional breakout, member growth & revenue modeling
- Adobe Analytics — Prime Day new member spikes
