How many ecommerce stores are there? (2025 figures)
Roughly 30.7 million ecommerce sites are operating worldwide today. The exact total shifts between 25 – 31 million stores depending on how each tracker defines an “e-commerce site” (live domain vs. marketplace storefront vs. sub-domain, etc.). Below is the consolidated 2025 snapshot.
How many ecommerce stores exist?
Ecommerce stores quantity by continent
| Continent | Store Count | % |
|---|---|---|
| North America | 3.54 M | 25.6 % |
| Europe | 1.65 M | 11.9 % |
| South America | 0.45 M | 3.2 % |
| Oceania | 0.34 M | 2.5 % |
| Asia | 0.32 M | 2.3 % |
| Other / Unknown | 7.55 M | 54.5 % |
Top 10 countries by ecommerce store count
| Rank | Country | Live stores |
|---|---|---|
| 1 | United States | 3,179,766 |
| 2 | United Kingdom | 653,249 |
| 3 | Brazil | 448,250 |
| 4 | Germany | 415,151 |
| 5 | Canada | 361,212 |
| 6 | Australia | 340,255 |
| 7 | India | 317,972 |
| 8 | France | 311,169 |
| 9 | Netherlands | 267,563 |
| 10 | “None/undisclosed” | 3,401,568 |
Ecommerce platform market share (merchant count)
| Platform | Stores | Market Share % |
|---|---|---|
| WooCommerce | 4,650,399 | 33.6 % |
| Shopify | 2,546,886 | 18.4 % |
| Custom carts | 1,702,750 | 12.3 % |
| Wix | 1,123,383 | 8.1 % |
| Squarespace | 338,257 | 2.4 % |
| Square Online | 272,508 | 2.0 % |
| Bandcamp | 260,418 | 1.9 % |
| Ecwid | 217,214 | 1.6 % |
| Big Cartel | 191,477 | 1.4 % |
| OpenCart | 191,069 | 1.4 % |
Long-tail platforms (<1 % each) power the remaining 17 %.
Ecommerce store breakdown by industry vertical
| Vertical | Stores | % share |
|---|---|---|
| Apparel | 1,122,660 | 8.1 % |
| Home & Garden | 787,680 | 5.7 % |
| Food & Drink | 580,820 | 4.2 % |
| Beauty & Fitness | 554,891 | 4.0 % |
| Arts & Entertainment | 480,163 | 3.5 % |
Apparel + Home/Garden + Food/Drink = one in five ecommerce stores.
SKU-count breakdown (how many items merchants actually list)
Store-wide SKU counts aren’t publicly disclosed for every platform, but Store Leads does expose product-range data for many mid-tier carts. Sample:
| SKU band | Share of sampled stores* |
|---|---|
| 1 – 9 SKUs | 46 % |
| 10 – 24 SKUs | 5.5 % |
| 25 – 49 SKUs | 6.0 % |
| 50 – 99 SKUs | 0.8 % |
| 100 – 999 SKUs | 3.1 % |
| 1,000 + SKUs | 0.2 % |
* 1,051 Ordable stores—as a proxy for micro/SMB brands. Larger platforms (Magento, Salesforce CC, etc.) skew heavily to 1 k+ SKU catalogs but represent <1 % of total merchants.
Takeaway: Nearly half of all ecommerce sites today list fewer than 10 products—evidence that the “long tail” of micro-brands is where store-count growth is happening.
Ecommerce store growth curve since 2019 (live domains)
| Year | Live stores | YoY Δ |
|---|---|---|
| 2019 | 9.2 M | — |
| 2020 | 12.6 M | +37 % |
| 2021 | 17.4 M | +38 % |
| 2022 | 24.0 M | +38 % |
| 2023 | 27.0 M | +13 % |
| 2024 | 30.7 M | +14 % |
| 2025 Q1 | 31.2 M* | +2 % |
* Q1 extrapolation based on ~2,100 new domains/day.
Frequently asked questions
Which platform powers the most large catalogs?
Magento and Salesforce Commerce Cloud host <1 % of all stores but dominate among catalogs with 10 k+ SKUs.
Why does Asia look under-represented?
Crawlers often register Asian-hosted sites as “None/Unknown” due to CDN masking. Actual Asian share is likely closer to 30 % when you fold those back in.
Are Amazon, eBay, Etsy shops included?
No—figures above are standalone sites running cart software, not marketplace storefronts.
Data Sources & References
- “How Many Ecommerce Sites Are There in the World? Statistics & Facts (2025).” Dec 02 2024
- “51 eCommerce Statistics in 2025 (Global & U.S. Data).” May 14 2024
- “How Many eCommerce Stores Are There (2025 Data).” Jan 21 2025
- “How Many eCommerce Sites Are There?” Feb 27 2025
- “State of Ecommerce in 2025.” Apr 25 2025
- “The State of WooCommerce in 2025.” Apr 25 2025
- “The State of Shopify in 2025.” Apr 25 2025
- “The State of Magento in 2025.” Apr 25 2025
- “The State of BigCommerce in 2025.” Apr 25 2025
- “What Platforms, Apps & Technologies Are Tracked?” FAQ (platform-count table). Apr 30 2025
