How many ecommerce stores are there? (2025 figures)

Roughly 30.7 million ecommerce sites are operating worldwide today. The exact total shifts between 25 – 31 million stores depending on how each tracker defines an “e-commerce site” (live domain vs. marketplace storefront vs. sub-domain, etc.). Below is the consolidated 2025 snapshot.

How many ecommerce stores exist?

April 2025 data
30.7 M
Live ecommerce domains worldwide
28 M
Active storefront instances incl. sub-domains
45 %
U.S.-hosted stores (≈14 M domains)
1.12 M
Apparel merchants (8 % of total)
46 %
Stores with <10 products
3.3×
Growth since 2019 (9.2 M → 30.7 M)
26 %
NORTH AMERICA
12 %
EUROPE
2.3 %
ASIA

Ecommerce stores quantity by continent

ContinentStore Count%
North America3.54 M25.6 %
Europe1.65 M11.9 %
South America0.45 M3.2 %
Oceania0.34 M2.5 %
Asia0.32 M2.3 %
Other / Unknown7.55 M54.5 %

Top 10 countries by ecommerce store count

RankCountryLive stores
1United States3,179,766
2United Kingdom653,249
3Brazil448,250
4Germany415,151
5Canada361,212
6Australia340,255
7India317,972
8France311,169
9Netherlands267,563
10“None/undisclosed”3,401,568

Top 10 Countries by Ecommerce Store Count

United States
3.18M
United Kingdom
653K
Brazil
448K
Germany
415K
Canada
361K
Australia
340K
India
318K
France
311K
Netherlands
268K

Ecommerce platform market share (merchant count)

PlatformStoresMarket Share %
WooCommerce4,650,39933.6 %
Shopify2,546,88618.4 %
Custom carts1,702,75012.3 %
Wix1,123,3838.1 %
Squarespace338,2572.4 %
Square Online272,5082.0 %
Bandcamp260,4181.9 %
Ecwid217,2141.6 %
Big Cartel191,4771.4 %
OpenCart191,0691.4 %

Long-tail platforms (<1 % each) power the remaining 17 %. 

Ecommerce Platform Market Share

WooCommerce 33.6%
Shopify 18.4%
Custom carts 12.3%
Wix 8.1%
Other platforms 27.6%

Ecommerce store breakdown by industry vertical

VerticalStores% share
Apparel1,122,6608.1 %
Home & Garden787,6805.7 %
Food & Drink580,8204.2 %
Beauty & Fitness554,8914.0 %
Arts & Entertainment480,1633.5 %

Apparel + Home/Garden + Food/Drink = one in five ecommerce stores. 


SKU-count breakdown (how many items merchants actually list)

Store-wide SKU counts aren’t publicly disclosed for every platform, but Store Leads does expose product-range data for many mid-tier carts. Sample:

SKU bandShare of sampled stores*
1 – 9 SKUs46 %
10 – 24 SKUs5.5 %
25 – 49 SKUs6.0 %
50 – 99 SKUs0.8 %
100 – 999 SKUs3.1 %
1,000 + SKUs0.2 %

* 1,051 Ordable stores—as a proxy for micro/SMB brands. Larger platforms (Magento, Salesforce CC, etc.) skew heavily to 1 k+ SKU catalogs but represent <1 % of total merchants. 

Store Catalog Size Distribution

1-9 SKUs
46%
25-49 SKUs
6.0%
10-24 SKUs
5.5%
100-999 SKUs
3.1%
50-99 SKUs
0.8%
1,000+ SKUs
0.2%

Nearly half of all stores sell fewer than 10 products—evidence of the “long tail” micro-brand boom

Takeaway: Nearly half of all ecommerce sites today list fewer than 10 products—evidence that the “long tail” of micro-brands is where store-count growth is happening.


Ecommerce store growth curve since 2019 (live domains)

YearLive storesYoY Δ
20199.2 M
202012.6 M+37 %
202117.4 M+38 %
202224.0 M+38 %
202327.0 M+13 %
202430.7 M+14 %
2025 Q131.2 M*+2 %

Ecommerce Store Growth Since 2019

35M 30M 25M 20M 15M 10M 5M 2019 2020 2021 2022 2023 2024 2025 9.2M 12.6M 17.4M 24.0M 27.0M 30.7M 31.2M

3.3× growth from 2019 to 2025 • Peak growth years: 2020-2022 (+37-38% annually)

* Q1 extrapolation based on ~2,100 new domains/day. 


Frequently asked questions

Which platform powers the most large catalogs?
Magento and Salesforce Commerce Cloud host <1 % of all stores but dominate among catalogs with 10 k+ SKUs.

Why does Asia look under-represented?
Crawlers often register Asian-hosted sites as “None/Unknown” due to CDN masking. Actual Asian share is likely closer to 30 % when you fold those back in.

Are Amazon, eBay, Etsy shops included?
No—figures above are standalone sites running cart software, not marketplace storefronts.

Data Sources & References

  • “How Many Ecommerce Sites Are There in the World? Statistics & Facts (2025).” Dec 02 2024 
  • “51 eCommerce Statistics in 2025 (Global & U.S. Data).” May 14 2024 
  • “How Many eCommerce Stores Are There (2025 Data).” Jan 21 2025 
  • “How Many eCommerce Sites Are There?” Feb 27 2025 
  • “State of Ecommerce in 2025.” Apr 25 2025 
  • “The State of WooCommerce in 2025.” Apr 25 2025 
  • “The State of Shopify in 2025.” Apr 25 2025 
  • “The State of Magento in 2025.” Apr 25 2025 
  • “The State of BigCommerce in 2025.” Apr 25 2025 
  • “What Platforms, Apps & Technologies Are Tracked?” FAQ (platform-count table). Apr 30 2025