How many WooCommerce stores are live today? (2025 data)
As of August 2025, approximately 4.53 million live WooCommerce stores operate worldwide according to Store Leads data, while BuiltWith reports 6.16 million WooCommerce-powered websites. The discrepancy stems from different detection methodologies—Store Leads tracks active storefronts with functioning checkout systems, while BuiltWith identifies any site using WooCommerce code regardless of store activity.
Numbers at a glance
- 4.53 million live WooCommerce stores globally (Store Leads, Q3 2025)
- 6.16 million WooCommerce-powered websites (BuiltWith, August 2025)
- 394,389 active WooCommerce stores in the United States
- 38.76% global ecommerce platform market share (MageComp data)
- 94.7% of WooCommerce stores run on WordPress
- -1.5% quarter-over-quarter decline in Q2 2025
WooCommerce growth timeline (2020-2025)
The platform experienced significant growth during the pandemic period, followed by recent stabilization and slight decline as the market matures.
| Year/Quarter | Live Stores (Millions) | Quarterly Change | Annual Growth |
|---|---|---|---|
| 2020 Q1 | 1.44 | — | — |
| 2020 Q4 | 1.77 | +23.0% | +23.0% |
| 2021 Q4 | 3.21 | +81.4% | +81.4% |
| 2022 Q4 | 3.90 | +21.5% | +21.5% |
| 2023 Q4 | 4.57 | +17.2% | +17.2% |
| 2024 Q2 | 4.78 | +4.6% | +4.6% |
| 2024 Q3 | 4.68 | -2.1% | -2.1% |
| 2025 Q2 | 4.60 | -1.7% | -3.8% |
| 2025 Q3 | 4.53 | -1.5% | -3.2% |
The platform maintained explosive growth through 2021, driven by pandemic-era digital transformation. Growth rates stabilized around 4-17% annually through 2024 before experiencing the first significant contraction in 2025, reflecting market saturation and increased competition from hosted platforms.
Seasonal patterns and market dynamics
WooCommerce typically sees increased store creation during Q4 (holiday preparation) and Q1 (new business launches), with slower growth in Q2-Q3. However, 2025 has broken this pattern with consistent quarterly declines, suggesting structural market shifts rather than seasonal fluctuations.
WooCommerce vs. competitors (market share snapshot)
WooCommerce remains a dominant ecommerce platform globally, though it faces increasing competition from hosted solutions that offer simplified setup and management.
Global Ecommerce Platform Market Share (2025)
Global ecommerce platform market share (2025)
| Platform | Market Share | Active Stores (Est.) | YoY Change |
|---|---|---|---|
| WooCommerce | 38.76% | 4.53 million | -3.2% |
| Shopify | 10.32% | 4.8 million | +8.2% |
| Wix | 8.4% | 1.9 million | +12.1% |
| Squarespace | 4.7% | 1.1 million | +6.8% |
| Magento | 2.9% | 680,000 | -2.1% |
Year-over-year platform comparison
While WooCommerce experienced a -3.2% year-over-year decline in 2025, Shopify continued growing at 8.2%, and Wix showed strong 12.1% growth. This shift reflects merchants migrating to hosted solutions for simplified management, integrated payment processing, and reduced technical maintenance requirements.
Market positioning analysis
WooCommerce’s decline doesn’t necessarily indicate platform weakness but rather market evolution. Many small businesses that previously chose WooCommerce for cost reasons now find hosted platforms more attractive due to improved pricing, better support, and reduced technical complexity. However, WooCommerce maintains strong appeal for larger merchants requiring extensive customization and control.
Regional breakdown (top 10 countries)
WooCommerce adoption varies significantly by region, with strong presence in developed markets and emerging economies where cost-conscious merchants value the platform’s open-source nature.
Top 10 Countries by WooCommerce Stores (2025)
WooCommerce stores by country (2025)
| Rank | Country | Live Stores | Share of Global Total | YoY Change |
|---|---|---|---|---|
| 1 | United States | 394,389 | 8.7% | -3.1% |
| 2 | United Kingdom | 153,428 | 3.4% | -2.8% |
| 3 | India | 139,041 | 3.1% | +2.1% |
| 4 | Germany | 111,176 | 2.5% | -1.9% |
| 5 | Netherlands | 104,982 | 2.3% | -0.8% |
| 6 | Italy | 104,637 | 2.3% | -1.2% |
| 7 | France | 104,094 | 2.3% | -1.5% |
| 8 | Brazil | 99,688 | 2.2% | +1.8% |
| 9 | Spain | 96,653 | 2.1% | -0.9% |
| 10 | Canada | 82,234 | 1.8% | -2.3% |
Regional adoption patterns
The United States leads with nearly 400,000 stores, representing strong small business adoption despite recent decline. European markets show consistent adoption across multiple countries, though most experienced slight contractions in 2025. Emerging markets like India and Brazil demonstrate growing ecommerce ecosystems, with India showing positive 2.1% growth against the global trend.
Economic factors influencing regional trends
Developed markets are experiencing WooCommerce decline as businesses migrate to hosted platforms, while emerging markets continue adopting WooCommerce due to cost advantages and local hosting preferences. Currency fluctuations and economic conditions also influence platform choice, with cost-sensitive markets favoring open-source solutions during economic uncertainty.
Platform migration trends and competitive dynamics
Understanding WooCommerce’s position requires examining merchant migration patterns and competitive pressures shaping the ecommerce platform landscape.
Platform Migration Flows (Last 90 Days)
↗ Joining WooCommerce
↘ Leaving WooCommerce
Stores switching to WooCommerce
Over the last 90 days, WooCommerce gained 18,498 merchants from competitive platforms, with the largest sources being:
- Custom Cart solutions: 7,705 stores
- Shopify: 4,034 stores
- Wix: 2,282 stores
- PrestaShop: 721 stores
- Squarespace: 574 stores
Stores leaving WooCommerce
Conversely, WooCommerce lost 21,393 merchants to competitive platforms during the same period:
- Shopify: 8,993 stores
- Custom Cart solutions: 7,520 stores
- Wix: 668 stores
- OpenCart: 659 stores
- Tiendanube: 446 stores
The net migration of -2,895 stores reflects the platform’s current challenges in retaining merchants who seek simplified management and integrated solutions.
What this means for merchants & app developers
WooCommerce’s large installed base creates significant opportunities despite recent growth challenges, particularly for developers and service providers targeting the platform’s ecosystem.
Extension marketplace opportunities
With 4.53 million active stores, WooCommerce’s extension ecosystem represents substantial revenue potential. Popular extensions demonstrate the market size for specialized solutions:
- Mailchimp for WooCommerce: 249,499 installs (5.5% penetration)
- WooPayments: 103,025 installs (2.3% penetration)
- WooCommerce Subscriptions: 47,997 installs (1.1% penetration)
- PayPal Payments: 44,357 installs (1.0% penetration)
These penetration rates suggest significant room for growth, especially for extensions solving common merchant pain points around marketing automation, payment processing, and subscription management.
Niche market sizing
WooCommerce’s strong presence in specific verticals creates opportunities for specialized solutions:
- Home & Garden: 479,841 stores (10.6% of total)
- Apparel: 423,270 stores (9.3% of total)
- Business & Industrial: 332,738 stores (7.3% of total)
- Food & Drink: 321,670 stores (7.1% of total)
- Beauty & Fitness: 249,364 stores (5.5% of total)
Each vertical presents unique requirements for inventory management, compliance, shipping, and customer experience that specialized extensions can address.
Competitive positioning
WooCommerce’s 38.76% market share positions it as the leading ecommerce platform globally, though the platform must address user experience gaps to stem migration to hosted competitors like Shopify.
Technical infrastructure and hosting patterns
WooCommerce’s performance and adoption are closely tied to hosting infrastructure and technical implementation patterns across its user base.
WordPress integration statistics
- 94.7% of WooCommerce stores run on WordPress
- 36.2% use Google Tag Manager for analytics
- 34.5% implement Yoast SEO optimization
- 23.7% utilize Cloudflare CDN services
- 19.6% run Facebook Pixel tracking
Popular theme distributions
Theme choice significantly impacts store performance and conversion rates:
- Astra: 518,041 stores (11.4%)
- Hello Elementor: 331,413 stores (7.3%)
- Flatsome: 300,788 stores (6.6%)
- WoodMart: 226,197 stores (5.0%)
- Divi: 220,229 stores (4.9%)
Hosting provider preferences
WooCommerce stores show distinct hosting patterns that influence performance and reliability:
- Shared hosting: ~60% of stores (budget-conscious merchants)
- Managed WordPress hosting: ~25% of stores (performance-focused)
- VPS/Dedicated: ~10% of stores (high-traffic operations)
- Cloud platforms: ~5% of stores (enterprise implementations)
Why the numbers differ
Understanding WooCommerce store counts requires recognizing how different tracking services define and detect “live stores.” Each methodology serves different analytical purposes, creating legitimate variations in reported figures.
Store Leads’ active storefront methodology
Store Leads focuses on functional ecommerce operations by crawling domains that respond with active product catalogs and checkout functionality. Their 4.53 million figure represents stores that are:
- Publicly accessible (no password protection)
- Display products for sale
- Have working shopping cart systems
- Respond to automated crawlers with status 200
This approach provides the most conservative estimate, filtering out development sites, abandoned projects, and non-commercial WordPress installations that happen to have WooCommerce installed.
BuiltWith’s technology detection approach
BuiltWith tracks WooCommerce code presence across the web, identifying any site that loads WooCommerce JavaScript, CSS, or HTML elements. Their 6.16 million count includes:
- Active stores with full functionality
- Development/staging sites
- Inactive stores still running WooCommerce code
- Sites using WooCommerce for non-retail purposes
This broader methodology captures the full ecosystem of WooCommerce adoption, including sites in various stages of development or maintenance that may not currently process transactions.
WordPress.org active install data
WordPress.org reports WooCommerce plugin installations but doesn’t distinguish between live stores and test environments. This creates a third data point that often exceeds both Store Leads and BuiltWith figures, as it counts every active plugin installation regardless of implementation status.
Methodology: How we calculate the rolling count
We reconcile multiple data sources using a standardized approach updated monthly to provide the most accurate picture of WooCommerce’s market presence.
Dual-source verification rule
When Store Leads and BuiltWith figures fall within 10% of each other, we average them. When variance exceeds 10% (as it currently does), we report both figures with clear methodology notes. This transparency allows readers to choose the metric most relevant to their specific use case.
Definition of “live store”
For consistency with our other platform analyses, we define live stores as:
- Domains returning HTTP 200 status codes
- Visible product catalogs (minimum 1 SKU)
- Functional checkout or inquiry systems
- Public accessibility (no login walls)
This definition excludes password-protected development sites, maintenance mode stores, and catalog-only implementations without purchasing capability.
Monthly refresh cadence
Data updates occur on the 1st of each month, with emergency updates for significant platform changes or data source revisions. Historical data is preserved to track long-term trends and seasonal variations in store creation and abandonment rates.
Frequently asked questions
How often do these numbers change?
Store counts fluctuate daily as new sites launch and others go offline. We update our figures monthly to capture meaningful trends while avoiding noise from temporary outages. Seasonal patterns typically show 15-20% higher creation rates in Q4 and Q1.
Does WordPress.org’s “active installs” equal live stores?
No. WordPress.org counts plugin installations, including development sites, staging environments, and inactive stores. Live store counts are typically 60-70% of total installations, with the remainder representing test sites, abandoned projects, or non-commercial implementations.
How many WooCommerce sites have checkout disabled?
Approximately 15-20% of WooCommerce installations run as catalog-only sites without purchasing functionality. These are excluded from our “live store” counts but represent legitimate business use cases for lead generation, wholesale inquiries, or content marketing.
Is WooCommerce still growing in 2025?
WooCommerce experienced a -3.2% year-over-year decline in 2025, marking the first significant contraction after years of growth. This reflects market maturation, increased competition from hosted platforms, and merchants seeking simplified management solutions.
What share of the top 1 million sites run WooCommerce?
Among high-traffic ecommerce sites, WooCommerce holds 18.2% market share, trailing Shopify’s 28.8% but leading other platforms significantly. This suggests WooCommerce remains competitive for established businesses despite challenges in new merchant acquisition.
Where can I download the raw list?
Store Leads and BuiltWith offer paid access to their databases with various filtering and export options. We don’t redistribute raw data but provide aggregated insights and trends that respect data provider licensing agreements.
Which verticals dominate WooCommerce?
Home & Garden leads with 10.6% of stores, followed by Apparel (9.3%) and Business & Industrial (7.3%), reflecting WooCommerce’s strength in diverse market segments. This diversity provides stability against vertical-specific economic downturns.
How many products do typical WooCommerce stores carry?
Most WooCommerce stores are small operations: 27.4% sell 1-9 products, 9.3% sell 10-24 products, and 8.1% sell 25-49 products. This indicates the platform’s popularity among small businesses, solo entrepreneurs, and niche market specialists.
What’s the average revenue per WooCommerce store?
While exact revenue data isn’t publicly available, industry estimates suggest median annual revenue of $50,000-$75,000 for active WooCommerce stores, with significant variation by vertical, geography, and business model.
How does WooCommerce compare to Shopify in terms of merchant retention?
WooCommerce historically shows higher long-term retention due to lower switching costs and greater customization investment. However, recent migration data suggests this advantage is diminishing as hosted platforms improve their value propositions.
Key takeaways
- WooCommerce remains the #1 ecommerce platform with 4.53 million live stores globally and 38.76% market share, though experiencing its first significant decline
- Market leadership under pressure as Shopify and other hosted platforms gain ground with simplified management and integrated solutions
- The United States dominates with 394,389 stores, representing 8.7% of the global total despite recent contraction
- Small businesses drive adoption with 27.4% of stores selling fewer than 10 products, indicating strong appeal among entrepreneurs
- WordPress integration remains strong with 94.7% of WooCommerce stores running on WordPress, reinforcing ecosystem synergies
- Growth has reversed with -3.2% year-over-year decline in 2025, the first significant contraction in platform history
- Extension ecosystem thrives with popular plugins like Mailchimp serving hundreds of thousands of stores, creating substantial developer opportunities
- Migration patterns favor competitors with net outflow of nearly 3,000 stores over 90 days, primarily to Shopify and hosted solutions
- Regional variations persist with emerging markets like India showing growth while developed markets contract
- Technical diversity remains high with varied hosting, theme, and integration patterns reflecting platform flexibility
Sources & references
- Store Leads – The State of WooCommerce in 2025 — Live store counts and regional breakdowns
- BuiltWith – WooCommerce Usage Statistics — Technology detection and website counts
- MageComp – WooCommerce Statistics & Trends — Market share and growth analysis
- Red Stag Fulfillment – Shopify Market Share 2025 — Competitive platform data
- DataGlobe Hub – WooCommerce Statistics and Insights — Regional growth rates and comprehensive platform analysis
