How much revenue is generated on Cyber Monday?
Cyber Monday 2024 generated a record-breaking $13.3 billion in U.S. online sales—up 7.3% year-over-year—making it the single largest e-commerce day ever recorded. The surge was driven by steep discounts averaging 30% off electronics, 57% mobile purchasing, and nearly $1 billion in buy-now-pay-later transactions. Globally, Cyber Monday reached $49.7 billion in online sales, with Shopify merchants alone contributing $11.5 billion over the Black Friday to Cyber Monday weekend.
Numbers at a glance
- $13.3 billion — U.S. Cyber Monday online sales (2024)
- $49.7 billion — Global Cyber Monday online sales (2024)
- 7.3% — Year-over-year growth in U.S. sales
- 57% — Mobile share of total sales ($7.6 billion)
- $991.2 million — Buy-now-pay-later transaction volume
- 680% — Toys category growth vs. October baseline
- 30.1% — Average discount on electronics
- $11.5 billion — Shopify merchant sales (Black Friday-Cyber Monday weekend)
What is Cyber Monday and why it matters
Understanding Cyber Monday’s origins and evolution helps explain why it has become such a dominant force in retail. The holiday’s transformation from a workplace shopping phenomenon to a global e-commerce event reflects broader changes in consumer behavior and technology adoption.
Cyber Monday emerged in 2005 when the National Retail Federation coined the term to describe the Monday after Thanksgiving as the biggest online shopping day of the year. Originally designed to capture office workers shopping online with faster internet connections, the holiday has evolved into a global e-commerce phenomenon that now rivals and often exceeds Black Friday’s in-store sales.
Within the broader “Cyber 5” period (Thanksgiving through Cyber Monday), the day serves as the crescendo of holiday shopping, accounting for roughly one-third of the $41.1 billion spent online during those five days in 2024. Unlike Black Friday’s focus on doorbusters and in-store experiences, Cyber Monday emphasizes digital-first deals, mobile optimization, and personalized offers powered by AI and data analytics.
How much revenue was generated in 2024?
The 2024 Cyber Monday revenue figures come from multiple authoritative sources, each tracking different aspects of the global e-commerce landscape. These numbers represent the most comprehensive view of online shopping behavior during the year’s biggest digital commerce event.
U.S. market performance
Adobe Analytics, which tracks over 1 trillion visits to U.S. retail sites and analyzes 100 million SKUs across 18 product categories, reported $13.3 billion in U.S. online sales for Cyber Monday 2024. This figure slightly exceeded Adobe’s initial projection of $13.2 billion and represents a 7.3% increase over 2023’s $12.4 billion.
The growth rate, while strong, reflects a maturing market compared to the explosive gains seen in earlier years. Digital Commerce 360’s analysis confirms these figures, noting that Cyber Monday 2024 officially became the highest single-day e-commerce sales day in U.S. history.
During peak hours from 8 PM to 10 PM EST, consumers spent $15.8 million every minute, demonstrating the concentrated nature of Cyber Monday shopping behavior. This peak period represents the convergence of East and West Coast shoppers engaging in post-work online shopping sessions.
Global market reach
Salesforce data, analyzing 1.5 billion shoppers across their platform, recorded $49.7 billion in global Cyber Monday sales—a 2% increase from 2023. The Salesforce report also showed U.S. Cyber Monday sales at $12.8 billion with 3% year-over-year growth, while the European Union demonstrated 4% growth.
Shopify merchants contributed significantly to global totals, generating $11.5 billion in sales over the Black Friday to Cyber Monday weekend—a 24% increase from $9.3 billion in 2023. This performance across 76 million customers worldwide demonstrates the platform’s growing international reach, with cross-border orders representing 16% of all transactions.
Historical growth trajectory (2014-2024)
| Year | U.S. Sales (Billions) | YoY Growth |
|---|---|---|
| 2014 | $2.6 | — |
| 2015 | $3.1 | 19.2% |
| 2016 | $3.7 | 19.4% |
| 2017 | $4.7 | 27.0% |
| 2018 | $7.9 | 68.1% |
| 2019 | $9.4 | 19.0% |
| 2020 | $10.8 | 14.9% |
| 2021 | $10.7 | -0.9% |
| 2022 | $11.3 | 5.6% |
| 2023 | $12.4 | 9.6% |
| 2024 | $13.3 | 7.3% |
The decade-long trend shows consistent growth with notable acceleration between 2017-2018 (68.1% jump) and a brief decline in 2021 as pandemic shopping patterns normalized. The compound annual growth rate from 2014 to 2024 stands at approximately 18%, demonstrating the sustained expansion of online holiday shopping.
Key drivers behind the record spend
Several interconnected factors contributed to Cyber Monday 2024’s record-breaking performance. From aggressive retailer pricing strategies to fundamental shifts in consumer shopping behavior, these drivers reveal how the digital commerce landscape continues to evolve.
Deeper discount strategies
Retailers deployed aggressive pricing strategies in 2024, with electronics averaging 30.1% off listed prices—the deepest discounts in the category’s Cyber Monday history. Computers specifically offered 21.5% off, while toys averaged 26.1% off their regular prices. Televisions reached 21.8% off and apparel hit 23.2% off.
These discount depths reflect both competitive pressure and inventory management strategies, as retailers sought to clear seasonal stock while maintaining margin targets through volume increases. The strategy proved effective, with electronics seeing 452% growth in sales volume compared to average October days.
Mobile commerce dominance
Mobile devices accounted for 57% of Cyber Monday sales, generating $7.6 billion in revenue—a 13.3% increase year-over-year. This mobile share represents a continued shift from desktop shopping, with smartphones and tablets now driving the majority of holiday e-commerce transactions.
The mobile-first approach extended beyond transactions to discovery and research, with more than 80% of Cyber Week traffic originating from mobile devices according to Salesforce data. This shift has fundamentally changed how retailers approach user experience design and checkout optimization.
Compared to 2019, when mobile represented just 33% of Cyber Monday sales, the 2024 figure demonstrates the complete transformation of holiday shopping behavior over five years.
Buy-now-pay-later milestone
BNPL transactions reached a record $991.2 million on Cyber Monday 2024, with approximately 75% of these purchases occurring on mobile devices. This represents a 5.5% increase over 2023 and demonstrates significant growth in alternative payment methods, particularly among younger consumers seeking flexible payment options for larger purchases.
The BNPL surge reflects both increased merchant adoption of these services and consumer comfort with installment-based purchasing, especially for electronics and apparel categories where average order values tend to be higher.
AI-powered personalization impact
Artificial intelligence influenced approximately $60 billion in global online sales during Cyber Week 2024, according to Salesforce data. AI-driven personalized offers, dynamic pricing, and recommendation engines played crucial roles in converting browsers to buyers.
Generative AI chatbots saw particularly dramatic growth, with traffic to retail sites from chatbot referrals increasing 1,950% compared to 2023. While the absolute numbers remain modest, this growth indicates the emerging role of AI assistants in helping consumers navigate deals and product discovery.
Social media influencers also leveraged AI tools more effectively, with affiliate and partner revenue share reaching 20.3% on Cyber Monday—up 6.8 percentage points year-over-year. Data shows influencers convert shoppers at 6 times the rate of general social media traffic.
Category winners and performance breakdown
Product category performance on Cyber Monday reveals distinct consumer preferences and retailer strategies. The data shows which sectors capitalized most effectively on the shopping surge and how discount strategies varied across different product types.
Top Category Performance vs. October Baseline
Top-performing categories
Toys emerged as the standout category, with sales surging 680% compared to October baseline levels. This exceptional performance was driven by early holiday shopping patterns, competitive pricing strategies from major retailers, and strong demand for popular items like Elf on the Shelf dolls, Harry Potter toys, LEGO City sets, and Disney limited edition figurines.
Electronics maintained strong performance with 452% growth over typical daily volumes, despite average order values declining 35% as consumers took advantage of steep discounts. Popular items included gaming consoles (PlayStation 5, Xbox Series X, Nintendo Switch OLED), computers and laptops, digital cameras, and Bluetooth headphones.
Personal care products saw 530% growth, while jewelry increased 478%, indicating strong demand across both practical and gift-oriented categories. Appliances grew 464% and apparel increased 392%, demonstrating broad-based consumer interest.
Category discount analysis
| Category | Average Discount | Sales Growth vs. October |
|---|---|---|
| Electronics | 30.1% | 452% |
| Toys | 26.1% | 680% |
| Computers | 21.5% | — |
| Televisions | 21.8% | — |
| Apparel | 23.2% | 392% |
| Personal Care | — | 530% |
| Jewelry | — | 478% |
| Appliances | — | 464% |
Luxury and premium segments
Luxury handbags led category growth with 10% increases domestically and 20% globally, according to Salesforce data. General handbags and footwear followed with 9% U.S. growth and 13% global growth. Premium items were offered at significant discounts on major platforms, reflecting retailers’ strategy of using premium brands as traffic drivers while maintaining margins through volume sales.
Global market perspective
International Cyber Monday performance varies significantly by region, reflecting different economic conditions, e-commerce maturity levels, and consumer preferences. These regional differences provide insights into global digital commerce trends and opportunities.
Regional performance variations
The United States led global Cyber Monday performance with $13.3 billion in sales, while the European Union showed 4% growth according to Salesforce data. This regional variation reflects different economic conditions, with U.S. consumers demonstrating stronger spending power despite inflationary pressures.
Salesforce’s global analysis showed makeup categories offering the deepest discounts worldwide at 40% off, followed by general apparel at 34% off and skin care at 33% off. In the U.S. specifically, general apparel led discounts at 37% off, health and beauty at 35% off, and home appliance, decor, and furniture at 23% off.
Cross-border commerce represented 16% of all Shopify global orders during the Black Friday-Cyber Monday period, indicating continued growth in international e-commerce despite supply chain and shipping challenges.
Platform-specific insights
Shopify merchants achieved their strongest performance ever, with 67,000 merchants recording their highest-selling days during the Black Friday-Cyber Monday weekend. The average order value across Shopify stores reached $108.56, demonstrating healthy consumer spending levels despite economic uncertainties.
Amazon, while not releasing specific Cyber Monday figures, reported strong performance across its global marketplace, with particular strength in electronics, home goods, and toys categories. The company’s Prime membership program continued to drive customer loyalty and repeat purchases during the holiday period.
Actionable takeaways for brands
Translating Cyber Monday insights into practical strategies requires understanding both the tactical elements that drive immediate sales and the strategic investments that build long-term competitive advantages. These recommendations are based on proven performance data from 2024.
Discount timing and depth strategy
Based on 2024 performance data, brands should consider implementing tiered discount strategies that begin with moderate reductions in early November and escalate to 25-30% off for electronics and 20-25% for other categories by Cyber Monday.
The data suggests that deeper discounts (30%+) in electronics drove significant volume increases that offset margin compression, while more modest discounts (20-25%) in apparel and home goods maintained healthier unit economics.
Mobile checkout optimization checklist
With 57% of sales occurring on mobile devices, brands must prioritize:
- One-click checkout implementation across all mobile touchpoints
- Mobile wallet integration (Apple Pay, Google Pay, PayPal)
- Progressive web app development for app-like mobile experiences
- Page load speed optimization targeting sub-3-second load times
- Simplified form fields and auto-fill capabilities
Leveraging BNPL and alternative payments
The $991.2 million in BNPL transactions demonstrates consumer appetite for flexible payment options. Brands should:
- Integrate multiple BNPL providers (Afterpay, Klarna, Affirm) to maximize conversion
- Prominently display BNPL options at product and checkout levels
- Target BNPL messaging to higher-value items ($100+ AOV)
- Optimize BNPL flows for mobile devices where 75% of transactions occur
Post-Cyber Monday retention tactics
Successful brands extend Cyber Monday momentum through:
- Welcome series automation for new customers acquired during the event
- Segmented email campaigns based on purchase categories and values
- SMS follow-up sequences for high-value customers
- Loyalty program enrollment incentives for first-time buyers
- Retargeting campaigns for cart abandoners during the high-traffic period
Future outlook and 2025 projections
Looking ahead to 2025, several trends and economic factors will shape Cyber Monday’s continued evolution. Understanding these projections helps brands prepare for both opportunities and challenges in the coming holiday season.
Revenue forecasts
Industry analysts project Cyber Monday 2025 will reach approximately $14.0-14.2 billion in U.S. online sales, representing 5-7% growth over 2024 levels. This more moderate growth rate reflects market maturation and potential economic headwinds.
The overall 2025 holiday e-commerce season is forecast to grow 7-9%, with total online holiday sales estimated between $305-310.7 billion in the United States.
Key growth drivers for 2025
Mobile commerce expansion is expected to reach 63% of total retail commerce, approaching $2.5 trillion globally. This shift will require continued investment in mobile-first experiences and technologies.
AI integration will deepen, with personalized shopping experiences expected to influence an even larger share of holiday sales. Brands investing in AI-powered recommendation engines and dynamic pricing will likely capture disproportionate growth.
Extended promotional periods (“Black November”) will continue expanding, potentially diluting single-day Cyber Monday concentration while extending overall holiday shopping seasons.
Economic considerations
Consumer spending faces potential pressure from inflation and policy changes, though projected disposable income growth of 3.1-5.4% should support continued e-commerce expansion. Brands should prepare for more price-sensitive consumers and increased competition for discretionary spending.
Frequently asked questions
How much revenue did Cyber Monday generate in 2024?
Cyber Monday 2024 generated $13.3 billion in U.S. online sales and $49.7 billion globally, making it the largest single-day e-commerce event in history.
Is Cyber Monday bigger than Black Friday?
Cyber Monday now generates more online revenue than Black Friday, though Black Friday maintains higher total retail sales when including in-store purchases. In 2024, Black Friday online sales reached $10.8 billion compared to Cyber Monday’s $13.3 billion.
What time of day do Cyber Monday sales peak?
Peak sales typically occur between 8-10 PM EST, when both East and West Coast consumers are actively shopping online after work hours. During this window, consumers spent $15.8 million every minute in 2024.
Which devices dominate Cyber Monday shopping?
Mobile devices accounted for 57% of Cyber Monday 2024 sales ($7.6 billion), with smartphones driving the majority of transactions and tablets contributing additional mobile volume.
How big is Cyber Monday globally?
Global Cyber Monday sales reached $49.7 billion in 2024, with the U.S. representing approximately 27% of worldwide volume.
What percentage of Cyber Monday sales use buy-now-pay-later?
BNPL transactions totaled $991.2 million, representing approximately 7.4% of total U.S. Cyber Monday sales, with 75% of these transactions occurring on mobile devices.
Which product categories see the highest discounts on Cyber Monday?
Electronics lead with average discounts of 30.1%, followed by toys at 26.1%, apparel at 23.2%, televisions at 21.8%, and computers at 21.5% off regular prices.
How early do shoppers start looking for Cyber Monday deals?
Deal-seeking behavior now begins in early November, with “Black November” promotions extending the traditional shopping window and reducing concentration on single-day events.
Sources & references
- Adobe Analytics — Cyber Monday 2024 Recap — Primary U.S. sales data and category analysis
- Digital Commerce 360 — Cyber Monday Online Sales — Industry analysis and year-over-year comparisons
- Salesforce — Cyber Week AI Sales Report — Global sales figures and AI impact analysis
- Shopify — BFCM Data 2024 — Merchant performance and international commerce insights
- Retail Dive — Cyber Monday Spending Analysis — Category performance and consumer behavior trends
