What is the market share of Stripe in 2025?

Stripe’s share of the global online payment processing market sits between 20.8% and 29%, according to the most recent industry studies, while U.S.-focused datasets show the company commanding approximately 45% of the domestic market. The variation stems from different measurement methodologies—some track website installations, others measure transaction volume, and many focus on specific market segments like ecommerce versus broader payment processing.

Numbers at a glance

  • 20.8%–29% global online payment processing market share (2025)
  • 45% U.S. payment processing market share (2025)
  • $1.4 trillion in global payments processed (2024)
  • 70.2% of Stripe’s business concentrated in North America
  • 1.31 million active websites globally use Stripe
  • 62% of Fortune 500 companies use Stripe
  • $91.5 billion company valuation as of May 2025
20.8%–29%
Global Market Share
Online payment processing market share worldwide
45%
U.S. Market Share
Domestic payment processing market dominance
$1.4T
2024 Payment Volume
Global payments processed (+40% YoY)
62%
Fortune 500 Usage
Large enterprises using Stripe platform
1.31M
Active Websites
Global websites using Stripe globally
$91.5B
Company Valuation
Current valuation as of May 2025

Stripe’s global market share snapshot

The global payment processing market reached approximately $103-160 billion in 2025, with significant regional variations in competitive dynamics and regulatory environments.

Overall payment processing market

Stripe commands roughly 20.8%–29% of the global online payment processing sector as of 2025, making it the second-largest player behind PayPal’s 43.4% share. Together, these two companies control nearly 65-75% of the online payments market, with the remainder split among traditional processors like Adyen, Authorize.net, and regional specialists.

Global Payment Processing Market Share 2025

Global Online Payment Processing
PayPal
43.4%
Stripe
20.8%–29%
Others
25%–35%

Regional breakdown

Stripe’s market presence varies dramatically by geography, reflecting both its expansion timeline and local competitive pressures.

Stripe’s Business Distribution by Region

North America
70.2%
Europe
15.8%
APAC
7.9%
Latin America
1.5%
Africa
0.8%

North America

North America represents 70.2% of Stripe’s global business, with the U.S. alone accounting for approximately 45% market share in payment processing. This dominance stems from Stripe’s early focus on the American market and strong adoption among Silicon Valley startups that later scaled globally.

Of Stripe’s 1.31 million active websites globally, 695,356 (52.9%) are based in the United States, demonstrating the company’s continued reliance on its home market.

Europe

Europe accounts for 15.8% of Stripe’s market share, with particularly strong growth in Germany, France, and the UK. The company experienced 20% growth in European market share during 2025, driven by expanded local payment method support and regulatory compliance improvements.

APAC / LATAM

The Asia-Pacific region represents 7.9% of Stripe’s business, with notable growth in India, Japan, Australia, and Singapore. Stripe saw a 25% increase in APAC penetration during 2025, though it still trails regional specialists in many local markets.

Latin America contributes 1.5% to Stripe’s global market share, growing from 6% to 8% of the company’s revenue between 2022 and 2025. Africa represents just 0.8%, reflecting limited market entry to date.

Vertical-specific share

Stripe’s market position varies significantly across industry verticals, with particularly strong performance in technology and subscription-based businesses.

Technology companies show the highest Stripe adoption rates, with 80% of the largest software companies in the United States using Stripe as of 2024. This reflects the platform’s developer-friendly APIs and sophisticated feature set.

Ecommerce platforms represent another strength, with 45% of U.S. ecommerce businesses using Stripe as their primary payment processor, though exact vertical-specific global market share figures aren’t consistently disclosed.

Fortune 500 companies increasingly choose Stripe, with 62% now using the platform for payment processing, up significantly from previous years as enterprise adoption accelerates.

Stripe vs key competitors

The payment processing landscape features several major players, each with distinct strengths and market positioning.

Stripe vs PayPal/Braintree

PayPal maintains the largest overall market share at 43.4% globally, compared to Stripe’s 20.8%–29%. However, their customer bases differ significantly:

  • PayPal dominates among established marketplaces and consumer-facing businesses, offering easier setup and higher consumer trust
  • Stripe leads among high-growth technology companies and developers who value sophisticated APIs and rapid innovation

Revenue-wise, PayPal’s scale remains larger, but Stripe continues growing faster with 27.5% revenue growth in 2024 compared to PayPal’s more modest increases.

Stripe vs Adyen

Adyen, the Netherlands-based processor, holds a smaller but significant market share, positioning it as a key competitor. Adyen focuses heavily on enterprise clients and omnichannel payments, competing directly with Stripe for large merchant accounts.

In 2024, Stripe recorded net revenue of $5.1 billion, 136% more than Adyen’s $2.16 billion, demonstrating Stripe’s superior scale despite Adyen’s enterprise focus.

Stripe vs Square and others

Square, Amazon Pay, and other competitors hold smaller market shares:

  • Shopify Pay: 14.7% market share
  • Amazon Pay: 2.5% market share
  • Square: Valued at $40.7 billion compared to Stripe’s $91.5 billion

Feature & share comparison

ProviderGlobal SharePrimary StrengthDeveloper FocusEnterprise Focus
PayPal43.4%Consumer trust, ease of useLowMedium
Stripe20.8%–29%Developer tools, scalabilityHighHigh
Shopify Pay14.7%Ecommerce integrationMediumLow
Amazon Pay2.5%Amazon ecosystemLowMedium
Square~2%SMB, point-of-saleLowLow

Five-year trendline: Is Stripe gaining or losing share?

Stripe’s market share trajectory shows consistent growth across multiple metrics, though the pace has moderated as the company reaches larger scale.

2019-2025 merchant count trend

Stripe’s merchant base has expanded significantly, with over 1,000 new companies joining daily as of 2022 (19% increase over the previous year). The company now serves 1.31 million active websites globally, up from 4.90 million websites that have historically used Stripe.

Transaction volume CAGR

Stripe processed over $1.4 trillion in global payments during 2024, representing a 40% year-over-year increase from 2023’s $1 trillion. From 2019 to 2024, Stripe’s global payment volume grew by 833%, demonstrating sustained rapid expansion.

The company’s largest yearly increase was in 2020 during the COVID-19 pandemic, when payment volume jumped 133% from $150 billion to $350 billion as businesses accelerated digital adoption.

Drivers of change

Several factors continue driving Stripe’s market share growth:

Geographic expansion into new markets, with Stripe now operating in 46 countries and supporting over 135 currencies and 100 payment methods.

Product innovation including advanced fraud prevention, mobile payment integration, and embedded finance solutions that attract enterprise customers.

Enterprise adoption as larger companies increasingly choose modern payment platforms, with 62% of Fortune 500 companies now using Stripe.

What Stripe’s share means for merchants & investors

Stripe’s market position carries implications for both current users and potential stakeholders.

Network effects & ecosystem lock-in

Stripe’s significant market share creates network effects that benefit merchants through:

  • Extensive integration ecosystem with thousands of third-party tools and platforms
  • Developer community providing support, plugins, and custom solutions
  • Partner relationships with major ecommerce platforms, accounting software, and business tools

These network effects create switching costs that help Stripe retain merchants even as competitors offer lower pricing.

Pricing power implications

Market leadership typically enables pricing power, though Stripe faces competitive pressure in several areas:

  • Enterprise accounts where Adyen and traditional processors compete aggressively on pricing
  • High-volume merchants who can negotiate custom rates with multiple providers
  • Price-sensitive segments where newer entrants offer lower-cost alternatives

Stripe’s focus on value-added services beyond basic payment processing helps justify its standard 2.9% + 30¢ transaction fee for many merchants.

Future outlook

Several trends could affect Stripe’s market share trajectory:

IPO considerations may increase transparency but could also introduce quarterly pressure that affects long-term strategy.

Regulatory changes in key markets like the EU and U.S. could alter competitive dynamics, particularly around data privacy and financial services regulation.

Embedded finance expansion represents a significant growth opportunity as more software platforms integrate payment capabilities directly into their products.

Why market share numbers differ

Understanding Stripe’s true market position requires recognizing how different data sources measure “market share” in the payments industry.

Definitions: Gross payment volume vs website install base

Transaction volume-based measurements calculate market share by the total dollar value or number of payments processed. This approach reflects actual economic scale and is typically derived from company revenue reports, SEC filings, or industry transaction data. When sources cite Stripe’s 29% global share, they’re usually referencing this methodology.

Technographic measurements like BuiltWith track which payment processors are installed across websites and ecommerce platforms. This counts the breadth of adoption among merchants but doesn’t account for transaction sizes or merchant activity levels. Capital One Shopping’s 20.8% figure comes from this approach, analyzing payment processing software installations.

Merchant count approaches simply tally how many businesses use each processor, regardless of their transaction volume or website presence.

Data sources & methodologies

The payment processing industry lacks a central authority for market share reporting, leading to significant variation in published figures:

  • Industry research firms like Markets and Markets typically use transaction volume data combined with company revenue analysis
  • Technographic trackers such as BuiltWith and Datanyze analyze website technology stacks to estimate adoption
  • Company disclosures provide revenue figures but rarely break down market share directly
  • Third-party surveys of merchants and developers offer usage insights but may have sampling bias

Reconciling conflicting stats

The 20.8%–29% range for Stripe’s global market share reflects these methodological differences. Conservative estimates around 20.8% often come from technographic analysis that counts website installations. Higher figures near 29% typically focus on transaction volume in online-only payment processing, where Stripe competes more directly.

For the U.S. market specifically, Stripe’s 45% share is more consistently reported across sources, suggesting stronger data alignment in this core market.

Frequently asked questions

How big is Stripe compared with PayPal in 2025?

PayPal leads with 43.4% global market share compared to Stripe’s 20.8%–29%, but Stripe dominates among technology companies and developers. PayPal processes more total volume, while Stripe grows faster with 27.5% revenue growth in 2024.

Has Stripe’s market share dropped since 2023?

No, Stripe’s market share has continued growing. The company processed 40% more payment volume in 2024 than 2023, and its valuation recovered to $91.5 billion in May 2025 from previous lows.

What percentage of U.S. ecommerce sites use Stripe?

Approximately 45% of U.S. ecommerce businesses use Stripe as their primary payment processor, with 52.9% of Stripe’s global website installations located in the United States.

Which industries rely on Stripe the most?

Technology companies show the highest adoption, with 80% of the largest U.S. software companies using Stripe. Additionally, 62% of Fortune 500 companies across industries now use the platform.

How is market share measured in payments?

Market share can be measured by transaction volume (dollar value processed), merchant count (number of businesses), or technographic presence (website installations). Each method produces different results.

Does Stripe dominate among SaaS startups?

Yes, Stripe has particularly strong adoption among technology startups and SaaS companies, though specific vertical market share figures aren’t consistently disclosed across data sources.

What regions is Stripe expanding into next?

Stripe expanded to 12 new countries in 2025, including Pakistan, Chile, and Serbia. The company now operates in 46 countries total and continues targeting emerging markets.

Who tracks Stripe’s share, and how reliable are they?

Key trackers include BuiltWith (technographic data), Datanyze (software market share), and industry research firms like Markets and Markets. Each has limitations, so ranges rather than precise figures are most reliable.

Key takeaways

Stripe holds approximately 20.8%–29% of the global online payment processing market and 45% of the U.S. market as of 2025, making it the second-largest player globally behind PayPal. The company’s strength lies particularly in serving technology companies, with 80% of the largest U.S. software companies and 62% of Fortune 500 companies using the platform.

Market share figures vary significantly depending on measurement methodology, with transaction volume-based measurements typically showing higher shares than technographic website analysis. Regional variations are substantial, with North America representing over 70% of Stripe’s business.

Stripe continues gaining market share through geographic expansion, product innovation, and enterprise adoption, processing $1.4 trillion in payments during 2024 (40% growth year-over-year). The competitive landscape remains dynamic, with PayPal maintaining overall leadership while Stripe dominates among developers and high-growth companies.

For merchants evaluating payment processors, Stripe’s market leadership provides ecosystem benefits and feature depth, though pricing and specific requirements should drive individual decisions rather than market share alone.

Sources & references