What is WooCommerce’s market share in 2025?

WooCommerce currently powers between 20.1% and 38.76%, and 33.4% on average, of all ecommerce websites worldwide, according to 2025 datasets from BuiltWith, StoreLeads, and industry trackers. The wide range reflects different methodologies—BuiltWith focuses on top-tier sites where WooCommerce holds about 18.2% among the top 1 million ecommerce stores, while broader surveys including smaller merchants show WooCommerce commanding nearly 39% of the global market.

Numbers at a glance

• 33.4%: WooCommerce’s share of all tracked ecommerce sites (StoreLeads, August 2025)
• 4.53 million: Active WooCommerce stores worldwide (StoreLeads)
• 18.2%: Market share among top 1 million ecommerce sites (BuiltWith)
• 38.76%: Market share reported by MageComp analysis (December 2024)
• 211+ million: Total WooCommerce plugin downloads
• 30,000: Average daily plugin downloads
• 6%: Annual growth rate in WooCommerce store count

The variation in these figures stems from how different tracking services define and measure “ecommerce sites”—a critical distinction we’ll explore below.

Current 2025 market share estimates

Here’s how WooCommerce’s market share breaks down across different measurement approaches:

Side-by-side comparison

Data Source	Scope	WooCommerce Share	Shopify Share	Total Sites Tracked	Last Updated
StoreLeads	All tracked ecommerce sites	33.4%	19.6%	13.6M stores	August 2025
MageComp Analysis	Broad market survey	38.76%	~26%	Not specified	December 2024
BuiltWith (General)	Top 1M ecommerce sites	18.2%	28.8%	1M sites	2025
Industry Average	Blended estimate	20.1%	26.2%	Multiple sources	2025

Regional breakdown

WooCommerce’s market share varies significantly by geography, reflecting different WordPress adoption rates and cost sensitivities:

• United States: ~18-25% (245,287 WooCommerce sites according to MageComp)
• United Kingdom: Strong presence (23,854 sites)
• Europe overall: ~25-30% (higher WordPress adoption)
• India: Growing market (14,655 sites)
• Global average: 20.1-38.76% (depending on measurement methodology)

WooCommerce vs key competitors

The ecommerce platform landscape remains highly competitive, with market share shifting based on business size and requirements.

WooCommerce vs Shopify: the ongoing battle

The WooCommerce-Shopify rivalry represents the core tension in ecommerce platforms: flexibility vs simplicity, cost vs convenience.

Current standings (2025):

• StoreLeads data: WooCommerce leads with 4.53M stores vs Shopify’s 2.66M stores
• Revenue focus: Shopify processes higher gross merchandise volume despite fewer stores
• Enterprise segment: Shopify dominates among high-traffic sites
• SMB segment: WooCommerce maintains strength among smaller merchants

Market share trends (2021-2025):

The competitive landscape has evolved significantly, with Shopify gaining ground in premium segments while WooCommerce maintains dominance in raw store counts.

Other major competitors

Based on StoreLeads’ comprehensive tracking of 13.6 million stores:

Custom Cart solutions: 1.83 million stores (13.5% market share) – primarily enterprise and large merchants
Wix Stores: 1.00 million stores (7.4% market share) – popular among small businesses
Squarespace Commerce: 355,943 stores (2.6% market share) – design-focused merchants
Square Online: 276,884 stores (2.0% market share) – fastest growing platform
BigCommerce: 40,702 stores (0.3% market share) – mid-market positioning

Regional challengers

• PrestaShop: 180,165 stores globally, strong in Europe
• OpenCart: 185,702 stores, popular in Eastern Europe and Asia
• Magento: 125,403 stores, primarily enterprise-focused despite lower count

Interpreting the data for strategic decisions

Understanding when different metrics matter helps businesses make informed platform choices.

When raw install base matters

WooCommerce’s large install base provides advantages in:

Plugin ecosystem: Over 59,000 WordPress plugins potentially compatible, with WooCommerce ranking among the top 5 most installed plugins (8+ million active installations)

Developer availability: Larger talent pool familiar with WordPress/WooCommerce development, reducing hiring costs and project timelines

Community support: Extensive forums, tutorials, and third-party resources spanning 67 languages and over 100 countries

Cost considerations: No monthly platform fees for basic functionality, appealing to the 46% of ecommerce stores with fewer than 10 products

When revenue-focused metrics matter

Shopify’s strength in high-traffic sites reflects advantages in:

Gross Merchandise Volume (GMV): Shopify processes significantly more total transaction value per store
Enterprise features: Built-in scalability, advanced analytics, multi-channel selling capabilities
Hosted reliability: Managed infrastructure reduces technical overhead and maintenance costs
Payment processing: Integrated Shopify Payments with competitive rates and streamlined setup

Factors driving WooCommerce adoption

Several structural advantages continue supporting WooCommerce’s market position, particularly among cost-conscious merchants and content-focused businesses.

WordPress CMS dominance

WordPress powers approximately 43% of all websites globally, creating a natural pathway for ecommerce expansion:

• Existing WordPress sites can add ecommerce functionality without platform migration
• Content marketing integration remains seamless, crucial for SEO-driven businesses
• Shared hosting compatibility keeps costs low for small merchants
• Familiar interface reduces learning curve for WordPress users

Cost and ownership model

WooCommerce’s open-source nature appeals to cost-conscious merchants, particularly important given that 29% of stores sell fewer than 10 products:

• No monthly platform fees (hosting and extensions separate)
• Complete data ownership and control, crucial for GDPR compliance
• Flexibility to modify core functionality without platform restrictions
• No transaction fees on sales, significant for high-volume merchants

Developer ecosystem

The WordPress developer community provides ongoing WooCommerce momentum:

• Thousands of specialized agencies and freelancers globally
• Extensive customization capabilities through hooks and filters
• Integration with virtually any third-party service via plugins
• Active plugin development community with regular updates

Outlook: projected share through 2027

Note: The following contains projections and should be interpreted as estimates rather than guaranteed outcomes.

Expert forecasts and caveats

Industry analysts project WooCommerce’s market share will stabilize around 30-35% in raw store counts through 2027, while potentially declining to 15-20% among high-traffic sites. Several key factors influence this trajectory:

Headwinds:

• Continued Shopify growth in enterprise segment through Shopify Plus
• Increasing complexity of ecommerce requirements favoring hosted solutions
• Mobile-first commerce trends where Shopify’s native apps excel
• Rising hosting and maintenance costs for self-hosted solutions

Tailwinds:

• WordPress’s continued dominance in content management (43% of all websites)
• Growing cost sensitivity among small-to-medium businesses post-pandemic
• Increasing demand for data ownership and customization flexibility
• Strong international growth in developing markets where cost matters most

Signals to watch

Automattic investments: WooCommerce’s parent company’s funding and development priorities will significantly impact competitive positioning. Recent focus on performance improvements and mobile optimization suggests continued commitment.

WordPress market share: Any decline in WordPress adoption could pressure WooCommerce growth, though WordPress continues growing globally.

Enterprise adoption: Success in capturing larger merchants through WooCommerce.com hosting could shift the competitive landscape significantly.

Why market share numbers differ

Understanding WooCommerce’s true market position requires grasping how major data providers collect and interpret their statistics. The discrepancies between sources often exceed 15-20 percentage points, making methodology crucial for interpretation.

BuiltWith methodology vs StoreLeads vs W3Techs

Each tracking service uses fundamentally different approaches that produce varying results:

BuiltWith employs passive signal detection, scanning websites for specific code patterns, headers, and technology signatures. For WooCommerce, this means identifying WordPress sites with WooCommerce-specific elements like checkout pages or plugin signatures. However, BuiltWith focuses primarily on higher-traffic websites and may miss smaller stores. Their transparency is limited, making their estimates less reliable for comprehensive market analysis.

StoreLeads conducts broader crawls across over 13.5 million ecommerce stores globally, including smaller merchants that BuiltWith might overlook. As of August 2025, they track 4,532,768 WooCommerce stores out of 13,585,586 total ecommerce sites, giving WooCommerce a 33.4% market share. Their methodology captures any site using WooCommerce elements, not just full checkout implementations.

W3Techs uses a more transparent sampling approach, typically analyzing the top 10 million websites by traffic with clearly defined criteria and regular updates. Their data is considered more reliable for high-level trends but may underrepresent smaller ecommerce operations that comprise a significant portion of the market.

Domains counted: entire internet vs top sites

The scope dramatically affects results:

• Entire internet surveys (StoreLeads, MageComp): Include millions of small businesses, side projects, and emerging stores
• Top 1 million sites (BuiltWith premium data): Focus on established, higher-traffic ecommerce operations
• Enterprise-focused (6sense): Primarily tracks larger businesses and enterprise implementations

This explains why WooCommerce shows stronger performance in broad surveys (33-39%) versus high-traffic focused analyses (18-20%).

Checkout usage vs any WooCommerce element

Another key distinction lies in what constitutes “using WooCommerce”:

• Full checkout implementation: Sites using WooCommerce for complete ecommerce functionality
• Partial integration: WordPress sites using WooCommerce widgets, product displays, or other elements without full store functionality
• Historical usage: Sites that previously used WooCommerce but may have switched platforms

Frequently asked questions

Is WooCommerce still the most used ecommerce platform?

Yes, by raw store count. StoreLeads data shows WooCommerce powering 4.53 million stores (33.4% market share) versus Shopify’s 2.66 million stores (19.6%). However, Shopify leads in gross merchandise volume and among high-traffic sites.

How many live sites run WooCommerce checkout?

Approximately 4.5-6+ million websites use WooCommerce for ecommerce functionality, with the range reflecting different definitions of “active ecommerce use” and measurement methodologies across tracking services.

Has Shopify surpassed WooCommerce in revenue?

Yes, Shopify processes significantly more gross merchandise volume (GMV) despite having fewer total installations, indicating higher average transaction values per store and stronger performance in the enterprise segment.

What percentage of WordPress sites use WooCommerce?

Roughly 15-20% of WordPress websites incorporate some WooCommerce functionality. Given WordPress powers 43% of all websites, this represents a substantial addressable market for continued growth.

Is WooCommerce market share shrinking?

WooCommerce’s relative market share has remained stable around 33-39% in broad surveys, though it faces pressure in the high-traffic segment. Absolute numbers continue growing at approximately 6% annually.

Which country uses WooCommerce most?

The United States leads with 245,287 WooCommerce sites, followed by the United Kingdom (23,854), India (14,655), Iran (9,512), and Canada (8,316). European markets show higher adoption rates relative to population size.

How does WooCommerce rank among top 10k sites?

Among the highest-traffic ecommerce sites, WooCommerce typically ranks 3rd-4th, behind Shopify, custom solutions, and sometimes Magento, reflecting its strength in mid-market rather than enterprise segments.

Is WooCommerce suitable for enterprise scale?

While WooCommerce can handle enterprise requirements with proper hosting and development, most large-scale operations prefer hosted solutions like Shopify Plus or custom platforms for reliability, support, and reduced technical overhead.

Key takeaways

Market position: WooCommerce remains the leading ecommerce platform by store count (33.4% market share, 4.53 million stores) but trails Shopify in revenue and high-traffic segments.

Methodology matters: Market share estimates vary dramatically (18-39%) depending on data source and measurement approach. StoreLeads provides the most comprehensive view with 13.6 million tracked stores.

Segment strength: WooCommerce dominates among small-to-medium businesses, cost-conscious merchants, and WordPress users, while Shopify leads in enterprise and high-growth segments.

Geographic patterns: WooCommerce shows stronger adoption in Europe and developing markets where cost sensitivity and WordPress usage are higher.

Future outlook: Expect WooCommerce to maintain 30-35% market share through 2027, driven by WordPress ecosystem growth and cost advantages, while facing pressure in premium segments.

Strategic implications: Choose WooCommerce for flexibility, cost control, and content integration; choose Shopify for simplicity, scalability, and enterprise features.

Sources & references

• StoreLeads Platform Reports — Comprehensive tracking of 13,585,586 ecommerce stores across 100+ platforms (August 2025)
• MageComp WooCommerce Statistics — 2025 market share analysis and growth trends (December 2024)
• Mobiloud WooCommerce vs Shopify Analysis — Comparative market share analysis with competitive context
• Yaguara Shopify Market Share Report — Shopify-focused market analysis with WooCommerce comparisons