10 min read

Zone Picking Guide: Definition, Benefits, and Strategy

Warehouse efficiency isn’t just a nice-to-have—it’s a necessity. That’s why many businesses turn to zone picking, a fulfillment strategy that can improve operations and worker productivity. But is it right for you?

Let’s explore how zone picking can elevate your warehouse efficiency.

By the end of this guide, you’ll understand:

  • What zone picking is and how it works
  • The key benefits and potential challenges
  • How to implement this strategy in your warehouse
Expert insights: To bring you deep knowledge based on 10+ years of experience, we spoke with Rob Rickerson, Director of Operations and Analytics at Red Stag Fulfillment, on how to maximize the effectiveness of this powerful strategy.

What is zone picking?

Zone picking is a warehouse management strategy where the facility is divided into distinct areas or “zones.” Workers in assigned zones are responsible for picking items exclusively within those areas.

Orders are completed by either passing items between zones (known as “pick and pass”) or by moving the order through the zones sequentially. 

For example, in a retail warehouse, you might have one zone for bulky furniture that requires special handling equipment, like pallet jacks, while another zone is dedicated to smaller items like electronics or clothing that can be handpicked. 

This way, workers become specialists in their zones, and the order moves smoothly from one section to the next until it’s complete. This approach reduces time spent crisscrossing the warehouse and keeps operations running efficiently.

The key to making this strategy work for you? As Rickerson says, technology:

Zone picking requires warehouse management system (WMS) integration for you to understand how to segregate zones, which lines are in which zones, and how to go from zone to zone.

Author image

Rob Rickerson

Director of Operations and Analytics at Red Stag Fulfillment

Example zone picking workflow 

Curious how this works in practice? Here’s a typical zone picking workflow:

  • Order receipt: Orders are received and logged into the warehouse management system.
  • Order allocation: The WMS assigns each item to the correct zone, streamlining the picking process.
  • Zone picking: Workers in each zone pick the items assigned to their zone.
  • Order consolidation: Items picked from different zones are brought together for order consolidation.
  • Packing and shipping: Consolidated orders are packed and prepared for shipping, streamlining your overall picking and shipping operations and reducing delays in getting orders out the door.
Zone Picking Workflow

Importance in warehouse management

Zone picking can be a game-changer. Here’s how it can improve your warehouse management process:

  • Efficiency: By assigning workers to specific zones, you minimize travel time. Workers can spend less time moving and more time picking.
  • Specialization: When workers stick to one zone, they become more familiar with their zone, reducing errors and speeding up the process.
  • Scalability: You can easily scale zone picking to accommodate varying order volumes, making it ideal if you experience fluctuating demand.
  • Reduced congestion: By limiting workers’ movement to specific zones, you’ll reduce warehouse congestion and improve overall operations.

How zone picking differs from other picking methods

Zone picking is distinct from other picking methods in several key ways:

  • Single order picking: In single order picking, workers pick items for one order at a time. This method can lead to significant travel time and inefficiency, especially in large warehouses.
  • Batch picking: In batch picking, workers pick items for multiple orders simultaneously. While this method can reduce travel time, it may lead to complexity in sorting items for different orders.
  • Wave picking: Wave picking involves picking items for multiple orders in waves or batches. This method is typically used for high-volume operations but can result in congestion and longer fulfillment times if not managed properly.
  • Cluster picking: In cluster picking, workers use multi-bin carts to pick and sort items for multiple orders concurrently. This method eliminates separate sorting steps but may be less efficient for high-volume, homogeneous picks.

Comparison table

Picking
Method
Description Pros Cons
Zone Picking Workers pick items within designated zones. Reduced travel time, specialized expertise Initial setup complexity, coordination challenges
Single Order Picking Workers pick items for one order at a time. Simple process, easy to manage High travel time, inefficient for large warehouses
Batch Picking Workers collect items for multiple orders and sort later. Reduced travel time, efficient for similar items Sorting complexity, potential for errors
Wave Picking Picking items for multiple orders in waves. Efficient for high volume, can be automated Potential congestion, longer fulfillment times
Cluster Picking Workers pick and sort items using multi-bin carts. Eliminates separate sorting, reduced errors Lower item volume, more complex picking process

Types of zone picking

Zone picking isn’t one-size-fits-all. Different variations exist depending on your warehouse’s needs:

Picking
Method
Description Pros Cons
Simultaneous Zone Picking Multiple zones pick concurrently, items consolidated centrally Reduced overall picking time Potential consolidation bottlenecks
Sequential Zone Picking Orders move through zones in sequence Organized workflow Possible delays between zones
Dynamic Zone Picking Zones adjust based on demand and inventory Adaptable to fluctuations Requires constant monitoring
Wave Zone Picking Multiple orders picked in waves across zones Efficient for similar orders Complex scheduling needed
Zone Batch Picking Multiple orders picked simultaneously within zones Minimizes travel, increases efficiency More complex sorting process

Pros and cons of zone picking

The zone picking system has its advantages and disadvantages. As Rickerson says:

Zone picking is effective in very large warehouses or warehouses with multiple zones, where there’s such a physical difference between the zones that the order picking method or the necessary equipment is so different it wouldn’t make sense to use single order picking.

Author image

Rob Rickerson

Director of Operations and Analytics at Red Stag Fulfillment

He also noted that the initial setup can be complicated.

It sounds simple to say you have to go between different zones, but in practice, how does that happen? The system has to figure out which orders live in which zone and how to prioritize them and route them properly.

Author image

Rob Rickerson

Director of Operations and Analytics at Red Stag Fulfillment

Pros

  • Increased efficiency: Workers stay in their zones, minimizing unnecessary movement and boosting productivity.
  • Reduced travel time: Less time walking means more time picking, leading to faster fulfillment.
  • Improved accuracy: Familiarity with their zones helps workers make fewer errors.
  • Scalability: Easy to adapt as order volumes change, making it a flexible option for growing businesses.
  • Enhanced worker focus: Workers are more focused on specific tasks, leading to better performance and job satisfaction.

Cons

  • Complex setup: Establishing zones and training workers requires careful planning and investment in technology. Invest in warehouse management software and provide comprehensive training programs to ease the transition.
  • Potential imbalances: High-demand zones may create bottlenecks. Regularly analyze order patterns and adjust zone assignments to balance the workload.
  • Coordination challenges: Moving orders between zones can be tricky. Implement robust communication systems and real-time tracking tools to ensure smooth transitions.
  • Initial costs: This method requires a significant investment in software, training, and layout reconfiguration. Start with a pilot program to refine processes before full-scale implementation to manage costs effectively.
  • Dependence on technology: Zone picking relies on WMS and tracking tools, which can mean dealing with technical issues. Maintain and update technology regularly and have contingency plans to mitigate risks.

How zone picking works

Creating effective zones in a warehouse starts with careful planning and the right tools.

Zone layout and design

Effective zone layout and design are crucial for optimizing warehouse operations. Consider the following key steps when planning your zone-based system:

  • Analyze product data: Study product dimensions, weights, and picking frequencies to determine optimal storage locations.
  • Define zones: Divide the warehouse into zones based on product categories, picking volumes, or other logical groupings.
  • Assign workers: Allocate workers to specific zones, ensuring each worker is familiar with their assigned area.
  • Optimize paths: Designate clear paths for picking and moving items between zones to avoid congestion.

Examples of typical zone layouts

To better understand how these principles can be applied, let’s look at some common zone layouts used in warehouses:

Product type zones: Group similar products, such as electronics, clothing, or perishables.

Product Zone Layout

ABC zones: Use ABC analysis to categorize products by picking frequency, with A-items (high frequency) near dispatch areas and C-items (low frequency) further away.

ABC Zone Picking Layout

Temperature-controlled zones: Designate areas for products requiring specific temperature conditions, such as frozen, refrigerated, and ambient zones.

Temperature Zone Picking Layout

Technology

Implementing a successful zone picking system requires the right technology to support your operations. Here are some essential tools and systems to consider:

  • Warehouse management system: Centralized system for managing inventory, tracking orders, and coordinating zone picking.
  • Shelving and racking: Optimize shelving and racking systems to accommodate various product sizes and weights.
  • Conveyor systems: Use conveyors to move items efficiently between zones.
  • Pick carts and totes: Equip workers with pick carts and totes designed for easy maneuverability within zones.
  • Labeling and signage: Clearly label zones and include directional signs to guide workers and minimize errors.
  • RF scanners: Handheld devices used by pickers to scan items, ensuring accuracy and real-time inventory updates.

How to implement the zone picking method

Think zone picking could be right for you? Follow the steps below to learn more about this method and how to implement it successfully.

1. Assess the need for zone picking

Before you invest in zone picking, assess your needs:

  • Evaluate current picking methods: Where are you losing time or making mistakes? Analyze the efficiency and accuracy of your picking process to identify areas for improvement.
  • Assess the volume and complexity of orders: High-volume, multi-item orders often benefit most from zone picking, making it a suitable strategy for such environments.
  • Consider the size and layout of your warehouse: Larger warehouses with diverse product ranges can see significant improvements with zone picking due to optimized travel paths and better organization.
  • Review resources: Determine the availability of resources, including staff, technology, and budget for implementation. Ensuring adequate resources are in place is crucial for a smooth transition.

2. Prepare for implementation

Sold this is the right strategy for your warehouse? Here’s how to prepare for implementation.

  • Get stakeholder buy-in: Ensure buy-in from key stakeholders, including management and warehouse staff. Communicate the benefits and address concerns to foster a supportive environment.
  • Design zones: Plan the warehouse layout, dividing it into efficient zones based on product types, picking frequency, storage needs, and a clear scheduling period to optimize staffing and picking times.
  • Aid technology integration: To streamline operations, select and integrate necessary technology, such as a warehouse management system and RF scanners.
  • Provide staff training: Develop and implement a comprehensive training program for all staff, focusing on new processes and technology to ensure everyone is well-prepared.
  • Run a pilot test: Conduct a pilot test in a smaller warehouse section to refine processes and address potential issues before full-scale implementation. This step helps identify unforeseen challenges and make necessary adjustments.

3. Execute the strategy

Ready for rollout? Here’s how to ensure it goes smoothly.

  • Gradual rollout: Implement zone picking in phases, starting with high-impact areas. Gradually expand to the entire warehouse. This approach allows for careful monitoring and adjustment at each stage, minimizing disruptions.
  • Full-scale rollout: If confident in the preparation, roll out zone picking across the entire warehouse at once, ensuring all systems and staff are ready. This method can quickly deliver benefits but requires thorough planning and readiness.
  • Hybrid approach: Combine gradual and full-scale strategies by first implementing zone picking in critical areas, then expanding warehouse-wide. This balances the benefits of both approaches, allowing for targeted improvements and comprehensive implementation.

4. Monitor performance

Monitor performance and adjust as necessary to ensure this strategy is successful for your warehouse.

  • Real-time tracking: Use WMS and RF scanners to monitor picking activities and performance in real time. This enables you to immediately identify issues and track inventory and orders accurately.
  • Regular reviews: Conduct regular performance reviews to identify areas for improvement and address any issues. Scheduled reviews help maintain high standards and drive continuous improvement.
  • Feedback loop: Establish a feedback loop with pickers and zone leads to gather insights and make necessary adjustments. This ensures that on-the-ground challenges are addressed promptly and effectively.
  • Continuous improvement: Implement continuous improvement processes based on data analysis and feedback. Regularly update processes and training to adapt to changing conditions and enhance efficiency.

Is zone picking right for your warehouse?

While zone picking can offer significant benefits, choosing and implementing the right picking method is just one of many complex decisions in warehouse management.

For many businesses, the real solution lies in partnering with logistics experts who can handle these decisions and operations.

By outsourcing your fulfillment needs, you can:

  • Eliminate the stress of complex logistics decisions
  • Benefit from industry best practices without the learning curve
  • Focus on growing your core business

At Red Stag Fulfillment, we handle the complexities of fulfillment so you don’t have to. From inventory management to order processing and shipping, we’ve got you covered.

Ready to say goodbye to logistics headaches? Reach out and start a conversation today.

Red Stag Fulfillment is a 3PL founded by ecommerce operators, and built for scaling businesses.

A team of fulfillment fanatics who care about our clients’ businesses like their own. We see things from our customers’ perspective, and have the guarantees to prove it.

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