It is not difficult to leverage sales with Digital Marketing if you use best practices in brand strategy. This way, companies can meet the public’s expectations, providing a qualified experience that will generate more conversions. You can think of your […]
As the marketplace for physical products continues its inexorable transition online, eCommerce companies have to get creative about customer interaction. You can connect with your customers through your social media and marketing efforts. Consumer experience with your website is another […]
It happens every now and then in a brick and mortar store: you see a shopping cart wedged forlornly against a display, a few forgotten items in the basket, its owner long gone. In e-commerce, this phenomenon is the norm […]
ECommerce businesses need their packages delivered efficiently, quickly, and cost-effectively. In the US, that usually means using one of the three major carriers: FedEx, UPS, or USPS. Each carrier offers a range of service levels and rates. Delivery times are […]
If recent years have taught us anything, it’s the importance of having an eCommerce business continuity plan. Floods, fires, tornadoes, hurricanes, and now a pandemic can disrupt supply chains and slow the pace of eCommerce. The coronavirus has shown the […]
The spread of the novel coronavirus forced many brick-and-mortar retailers to temporarily close their doors. Even before COVID-19, many brick-and-mortar stores were struggling. However, the pandemic exposed existing weaknesses in the retail business model and exacerbated them. To make up […]
Before we get stuck into this topic, let’s just take some time to consider emails in today’s world. After all, is there anybody out there who’s not getting enough emails on a daily basis? The answer? A highly probable – […]
