What is the average spend per shopper on Black Friday? Recent dual-source surveys show the average U.S. shopper spent roughly $104 on Black Friday 2024—combining online purchases ($124 average) and in-store spending ($82 average). This figure reflects actual spending across the 152 million Americans who participated in Black Friday shopping, representing a shift toward higher … Read more
Research
What percentage of Cyber Monday sales come from mobile devices? Mobile devices now dominate Cyber Monday shopping, accounting for 57% of all online sales in 2024 according to Adobe Analytics. This represents $7.6 billion out of the record-breaking $13.3 billion in total Cyber Monday sales, marking the highest mobile share ever recorded for the shopping … Read more
What percentage of Black Friday sales come from mobile devices? Mobile devices now account for 69% of global Black Friday sales and 70% of U.S. Black Friday purchases as of 2024, marking a dramatic shift from desktop-dominated shopping just five years ago. This mobile surge is driven by one-click payment adoption, buy-now-pay-later integration, and Gen … Read more
How many online orders are placed on Black Friday? Online analysts estimate that Black Friday generates tens of millions of individual ecommerce orders in a single day. Using transaction-level scraping across hundreds of large retail sites, sources such as Adobe Analytics publish consolidated national sales figures within 24 hours of the event. Based on the … Read more
How many online orders are placed on Cyber Monday? Cyber Monday 2024 generated a record $13.3 billion in U.S. online sales, representing a 7.3% increase from 2023, according to Adobe Analytics. While exact order counts aren’t publicly disclosed by tracking platforms, this figure represents the highest single-day e-commerce sales total ever recorded in the United … Read more
What percentage of holiday eCommerce sales happen during Black Friday and Cyber Monday? Black Friday and Cyber Monday collectively capture approximately 9.6% of total U.S. holiday eCommerce sales, based on calculations from 2024 Adobe Analytics data. The five-day “Cyber 5” period (Thanksgiving through Cyber Monday) accounts for roughly 17.0% of November-December online spending, with Cyber … Read more
How much revenue is generated on Black Friday? Black Friday 2024 generated approximately $20 billion in total U.S. retail sales, combining $10.8 billion in online purchases with an estimated $9.2 billion in brick-and-mortar spending. This represents a 5.8% increase over 2023’s combined revenue, with online sales driving most of the growth at 10.2% year-over-year while … Read more
How much revenue is generated on Cyber Monday? Cyber Monday 2024 generated a record-breaking $13.3 billion in U.S. online sales—up 7.3% year-over-year—making it the single largest e-commerce day ever recorded. The surge was driven by steep discounts averaging 30% off electronics, 57% mobile purchasing, and nearly $1 billion in buy-now-pay-later transactions. Globally, Cyber Monday reached … Read more
How many retailers participate in Cyber Monday sales? Approximately 90% of the top 100 online retailers participated in Cyber Monday deals in 2024, according to Digital Commerce 360’s latest analysis. When you factor in the thousands of small and medium-sized businesses joining the event—including over 67,000 Shopify merchants who experienced record sales during Black Friday-Cyber … Read more
How many retailers participate in Black Friday sales? No single authority tracks the exact number of retailers participating in Black Friday globally. However, the scale of consumer participation provides clear evidence of massive retailer involvement. The National Retail Federation reports that 197 million Americans shopped during Cyber Week 2024, while Adobe Analytics recorded $10.8 billion … Read more
What percentage of eCommerce sales happen on Cyber Monday? Cyber Monday accounts for approximately 1.06% of total annual U.S. eCommerce sales and 5.5% of holiday season online spending. In 2024, shoppers spent $13.3 billion on Cyber Monday, while total U.S. eCommerce sales reached $1.25 trillion for the year. During the holiday season (November 1–December 31), … Read more
What percentage of eCommerce sales happen on Black Friday? Black Friday represents approximately 4.1% of all U.S. holiday-season ecommerce revenue and just under 0.9% of full-year online sales. In 2024, shoppers spent $10.8 billion online that single day, compared with an estimated $266.9 billion for November-December overall and approximately $1.19 trillion in annual U.S. ecommerce. … Read more
