What share of global retail sales is ecommerce? Ecommerce captured 20.1% of all retail sales worldwide in 2024, marking the first time online retail has crossed the 20% threshold globally. This figure represents a steady climb from 19.4% in 2023 and reflects the continued digital transformation of consumer shopping habits across all regions and demographics. … Read more
Research
What percentage of ecommerce sales happen on mobile devices? Mobile devices now account for 57% of global ecommerce sales in 2024 and an estimated 59% in 2025—a trend propelled by faster networks, app-based shopping, and one-tap payments. For retailers, that means the phone screen is now the primary storefront, making mobile speed, UX, and checkout … Read more
What percentage of online shoppers abandon their cart? The latest research shows that about 70.19 percent of online shopping carts are abandoned before checkout (Baymard Institute, 2024). In practical terms, seven out of every ten shoppers add items to a cart but leave without purchasing, making cart abandonment an essential ecommerce KPI to track and … Read more
What are average return rates for ecommerce? The average ecommerce return rate typically sits in the mid-teens to high-twenties percentage range, but the exact figure varies by product category and season. To see whether your store is above or below par, divide total items returned by total items sold and multiply by 100—then compare to … Read more
What percentage of ecommerce orders use buy now, pay later? Buy Now, Pay Later (BNPL) order share is the percentage of total ecommerce transactions completed using installment payment services like Klarna, Afterpay, or Affirm. Recent industry datasets show BNPL accounts for roughly 6% of all U.S. ecommerce orders as of 2024, with global adoption sitting … Read more
How many items are listed on eBay? As of Q1 2025, eBay hosts approximately 2.3 billion live listings worldwide, according to the company’s official Fast Facts investor page. This figure represents all active, searchable items currently available for sale or auction across eBay’s global marketplace, updated quarterly in the company’s earnings reports. The 2.3 billion … Read more
How many listings does the average eBay seller create per month? Most eBay sellers create between 60 and 600 new listings each month, based on available marketplace data and seller community discussions. Side-hustle sellers typically average 2-5 listings daily (60-150 monthly), while full-time sellers often list 10-20+ items per day (300-600+ monthly). The exact number … Read more
How many new listings are added to eBay daily? eBay does not release an official “new listings per day” figure. Based on analysis of eBay’s 2.3 billion active listings and marketplace dynamics, observers estimate the platform sees between 2 and 5 million fresh listings every 24 hours worldwide. This range includes brand-new items plus first-time … Read more
What share of eBay listings offer free shipping? eBay has not published a 2024 figure for the share of listings offering free shipping, but the most recent company disclosure shows that about 71% of purchases on the marketplace shipped for free as of 2019. This statistic has remained stable through 2024, though it measures completed … Read more
What is the average order value for purchases on Amazon? Amazon’s marketplace data shows average order value (AOV) typically ranges in the mid-$50s, with recent Prime Day events pushing baskets to about $58–$60 per order. AOV is calculated by dividing total revenue by number of orders and is a key profit indicator for sellers looking … Read more
What share of US e-commerce spending goes to Amazon? Amazon captures 37.6% of all U.S. retail e-commerce spending as of 2024, according to the latest verified market data from Forbes Advisor and Analyzify. With total U.S. e-commerce sales reaching $1.19 trillion in 2024, Amazon’s share represents approximately $447.4 billion in online retail revenue. This figure … Read more
How long is the average selling lifespan of an Amazon marketplace listing? The average Amazon marketplace listing generates peak sales for about 12–24 months before noticeable decline. A typical life cycle follows four phases—launch, growth, maturity, decline—each defined by BSR trends, traffic, and conversion data. Regular refreshes, variation launches, and review management can extend profitability … Read more
