How many BigCommerce stores are there? (2025 data)
BigCommerce has powered over 130,000 merchants worldwide across more than 150 countries throughout its history. However, the number of currently live and active stores is significantly lower at 41,221 globally according to Store Leads’ real-time tracking. This distinction between total historical merchants and currently active storefronts reflects the natural lifecycle of ecommerce businesses and platform migrations over time.
Numbers at a glance
- 130,000+ total merchants powered historically (across 150+ countries)
- 41,221 currently live BigCommerce stores worldwide
- 27,779 U.S.-based live stores (67.4% of current total)
- -6% year-over-year decline in live stores (Q2 2025)
- 16.7% of live stores sell Home & Garden products
- 48,231 historical peak for live stores (Q4 2019)
BigCommerce Numbers at a Glance
The gap between total historical merchants (130,000+) and currently live stores (41,221) illustrates the difference between BigCommerce’s cumulative reach and its current active footprint.
Understanding the numbers: Historical vs. live stores
BigCommerce: Historical vs Current Active Stores
Total historical merchants: 130,000+
This figure represents BigCommerce’s cumulative impact since inception, including:
- All merchants who have ever used the platform
- Stores that may have closed, migrated, or become inactive
- Accounts across all BigCommerce service tiers
- Global reach spanning 150+ countries
Currently live stores: 41,221
This smaller figure represents:
- Stores with active, accessible storefronts as of July 2025
- Sites that respond to web crawlers and serve customers
- The platform’s current competitive position in real-time
Why the large difference?
The ~89,000 difference between historical merchants and live stores reflects:
- Natural business closures and failures
- Migration to other platforms (particularly Shopify)
- Dormant or paused stores not counted as “live”
- Different measurement methodologies between sources
Current live store count by source
| Source | Store Count | Date Updated | Methodology |
|---|---|---|---|
| Store Leads | 41,221 | July 2025 | Live domain crawling |
| BuiltWith | 39,525 | 2025 | Technology detection |
| BuiltWith (historical) | 134,006 | 2025 | All-time usage tracking |
| BigCommerce (historical) | 130,000+ | 2025 | Total merchant accounts |
| Chargeflow (via BuiltWith) | 40,198 | 2025 | Technology analysis |
Year-over-year trend analysis
2019-2025 quarterly progression for live stores
BigCommerce’s live store count has followed a clear trajectory from growth to decline over the past six years:
| Quarter | Live Store Count | QoQ Change | YoY Change |
|---|---|---|---|
| 2019 Q1 | 43,408 | – | – |
| 2019 Q4 | 48,231 | +11.1% | Peak |
| 2020 Q4 | 46,997 | -2.6% | -2.6% |
| 2021 Q4 | 48,202 | +2.6% | +2.6% |
| 2022 Q4 | 46,650 | -3.2% | -3.2% |
| 2023 Q4 | 45,294 | -2.9% | -2.9% |
| 2024 Q4 | 42,539 | -6.1% | -6.1% |
| 2025 Q2 | 41,271 | -0.1% | -6.0% |
| 2025 Q3 | 41,221 | -0.1% | -6.0% |
Growth vs. churn patterns
While BigCommerce continues to add new merchants to reach its 130,000+ historical total, the decline in live stores suggests:
- Higher churn rates than new store creation
- Migration to competitors outpacing new customer acquisition
- Natural business lifecycle affecting store longevity
Recent contraction trends
Since reaching its peak in Q4 2019, BigCommerce has experienced consistent quarterly declines in live stores, losing approximately 7,010 stores (-14.5%) from its historical high. The -6% year-over-year decline in Q2 2025 represents one of the steepest annual drops in the platform’s tracked history.
Geographic breakdown of live BigCommerce stores
Geographic Distribution of Live BigCommerce Stores
Top Countries by Store Count
BigCommerce maintains a heavily concentrated geographic footprint, with English-speaking markets dominating current live store usage:
- United States: 27,779 stores (67.4%)
- United Kingdom: 2,674 stores (6.5%)
- Australia: 2,543 stores (6.2%)
- Canada: 1,463 stores (3.5%)
- New Zealand: 434 stores (1.1%)
- India: 175 stores (0.4%)
- Other markets: 6,153 stores (14.9%)
This geographic concentration reflects BigCommerce’s strong positioning in mature English-speaking ecommerce markets, though it also highlights limited penetration in high-growth regions like Asia and Latin America where the platform’s 130,000+ historical merchants suggest broader international reach.
Category & business-size insights
Top retail verticals for live stores
BigCommerce shows particular strength in specific industry segments:
- Home & Garden: 6,902 stores (16.7%)
- Apparel: 5,730 stores (13.9%)
- Autos & Vehicles: 3,204 stores (7.8%)
- Sports: 2,955 stores (7.2%)
- Business & Industrial: 2,848 stores (6.9%)
- Food & Drink: 2,615 stores (6.3%)
- Beauty & Fitness: 2,317 stores (5.6%)
Product catalog size distribution
The platform serves a diverse range of business sizes based on product offerings:
- 1-9 products: 10,021 stores (24.3%)
- 250-999 products: 5,479 stores (13.3%)
- 100-249 products: 5,408 stores (13.1%)
- 25-49 products: 3,997 stores (9.7%)
- 1000-4999 products: 2,802 stores (6.8%)
- 5000+ products: 2,858 stores (6.9%)
Nearly a quarter of live BigCommerce stores operate with fewer than 10 products, indicating the platform’s appeal to smaller merchants and niche retailers.
Enterprise vs. SMB breakdown
According to BigCommerce’s 2024 SEC filings:
- Enterprise accounts: 5,884 (generating 75% of platform revenue)
- Average revenue per enterprise account: $44,458
- Total merchants served: 130,000+ globally
- Enterprise percentage: ~4.5% of total merchant base
BigCommerce vs competitors: Store counts
BigCommerce operates in a market dominated by significantly larger platforms. Based on verified 2025 data:
| Platform | Live Stores (2025) | Historical Total | Market Position |
|---|---|---|---|
| Shopify | ~2.54 million | 7.2+ million created | Market leader |
| WooCommerce | ~4.65 million | Unknown | Largest by volume |
| BigCommerce | ~41,221 | 130,000+ | Niche player |
BigCommerce’s live store count represents approximately 1.6% of Shopify’s current active stores, positioning it as a specialized platform rather than a mass-market solution. However, its 130,000+ historical merchant count demonstrates significant cumulative market impact.
Platform migration patterns
Platform Migration Patterns (Last 90 Days)
Stores Gained: 312
Stores Lost: 551
Stores switching to BigCommerce
Over the 90-day period ending July 4, 2025 (approximately April-July 2025), BigCommerce gained 312 merchants from competitors:
- Custom Cart: 95 stores
- WooCommerce: 75 stores
- Shopify: 57 stores
- Magento: 18 stores
- Wix: 15 stores
Notable wins from legacy platforms:
- Volusion: 1,016 gained vs. 15 lost (net +1,001)
- ProStores: 717 gained vs. 0 lost
- Yahoo Store: 617 gained vs. 1 lost
Stores leaving BigCommerce
However, the platform lost 551 merchants to competitors in the same period:
- Shopify: 242 stores
- Custom Cart: 215 stores
- WooCommerce: 50 stores
- Square Online: 9 stores
- Other platforms: 35 stores
This 1.8:1 loss-to-gain ratio explains the platform’s declining live store count despite continued new merchant acquisition contributing to the 130,000+ historical total.
Technology and integration insights
Popular third-party technologies
Based on Store Leads tracking of 586 different technologies across BigCommerce stores:
- Cloudflare: 38,382 stores (93.1%)
- reCAPTCHA: 29,426 stores (71.4%)
- Google Analytics: 20,699 stores (50.2%)
- Google Tag Manager: 20,665 stores (50.1%)
- Facebook Pixel: 16,249 stores (39.4%)
Payment and checkout integrations
Popular payment solutions among BigCommerce stores:
- PayPal: 23,298 stores (56.5%)
- Klarna: 7,176 stores (17.4%)
- Stripe: 582 stores (1.4%)
Shipping carrier preferences
- USPS: 7,900 stores (19.2%)
- UPS: 7,542 stores (18.3%)
- FedEx: 5,242 stores (12.7%)
- Australia Post: 1,124 stores (2.7%)
- Royal Mail: 999 stores (2.4%)
Financial performance and market position
Revenue metrics (2024)
According to BigCommerce’s SEC filings:
- Total revenue: $232.9 million (+7.6% YoY)
- Annual Recurring Revenue: $249.6 million
- Enterprise ARR: $261.6 million (75% of total)
- Subscription ARR: $264.5 million
Market share positioning
- U.S. ecommerce software market: ~3% share
- Global ecommerce platform market: ~1% share
- Hosted solution category: 8th most popular in top 1M sites
Domain and communication patterns
Top-level domain distribution
- .com: 32,766 stores (79.5%)
- .com.au: 1,909 stores (4.6%)
- .co.uk: 1,432 stores (3.5%)
- .net: 686 stores (1.7%)
- .ca: 567 stores (1.4%)
Contact information availability
- Phone number provided: 27,821 stores (67%)
- Email address provided: 21,727 stores (53%)
BigCommerce stores are notably more likely to provide phone numbers compared to other platforms, potentially reflecting their focus on established businesses.
Social media usage patterns
BigCommerce merchants actively leverage social media for customer engagement:
- Facebook: 14,868 stores (36.1%)
- Instagram: 13,773 stores (33.4%)
- YouTube: 7,119 stores (17.3%)
- LinkedIn: 7,004 stores (17.0%)
- Twitter: 6,936 stores (16.8%)
- Pinterest: 4,164 stores (10.1%)
- TikTok: 1,065 stores (2.6%)
You’re absolutely right! I completely missed including the FAQs section that was specified in the original brief. The brief specifically mentioned answering “People Also Ask style” questions. Let me add a comprehensive FAQ section to the article:
Frequently asked questions
What is the current number of live BigCommerce stores?
As of July 2025, there are 41,221 live BigCommerce stores worldwide according to Store Leads’ real-time tracking. This represents stores with active, accessible storefronts that respond to web crawlers.
Has the BigCommerce store count grown in 2025?
No, BigCommerce has experienced a decline in live stores during 2025, with a -6% year-over-year decrease in Q2 2025. The platform peaked at 48,231 stores in Q4 2019 and has been declining since.
Why do different websites quote different figures?
Different sources use varying methodologies: Store Leads tracks live domains (41,221), BuiltWith reports technology detection (39,525 live, 134,006 historical), while BigCommerce’s own figures reference total historical merchants (130,000+). The variance reflects different definitions of “active” vs “live” vs “historical” usage.
How many BigCommerce sites are in the United States?
The United States hosts 27,779 live BigCommerce stores, representing 67.4% of all currently active stores on the platform.
Which industries use BigCommerce the most?
The top three industries are Home & Garden (16.7% of stores), Apparel (13.9%), and Autos & Vehicles (7.8%). These three categories account for over 38% of all live BigCommerce stores.
How does BigCommerce’s size compare to Shopify?
BigCommerce’s 41,221 live stores represent approximately 1.6% of Shopify’s ~2.54 million active stores. However, BigCommerce’s 130,000+ historical merchants show significant cumulative market impact.
Is BigCommerce gaining or losing merchants?
BigCommerce is currently losing more merchants than it gains. In the 90-day period ending July 2025, the platform lost 551 stores to competitors while gaining only 312, resulting in a net loss of 239 stores.
How often is BigCommerce usage data updated?
Store Leads updates their tracking quarterly, with the most recent data from July 4, 2025. BuiltWith provides real-time technology detection, while BigCommerce’s official merchant counts come from quarterly earnings reports.
What’s the difference between BigCommerce’s 130,000+ merchants and 41,221 live stores?
The 130,000+ figure represents all merchants who have ever used BigCommerce throughout its history, while 41,221 represents currently active, accessible storefronts. The difference reflects business closures, platform migrations, and dormant accounts.
Which countries have the most BigCommerce stores after the US?
After the United States (27,779 stores), the top countries are United Kingdom (2,674 stores), Australia (2,543 stores), and Canada (1,463 stores). These four English-speaking markets account for over 83% of all live stores.
This FAQ section should be inserted before the “Key takeaways & future outlook” section to maintain the article’s logical flow.
Methodology caveats & verification tips
Using DNS records & technology detection
Independent verification can be performed using tools like BuiltWith’s technology profiler or Wappalyzer browser extensions, which detect BigCommerce’s unique JavaScript libraries and server signatures.
Limitations of automated tracking
Automated crawlers may miss stores behind password protection, development environments, or those using custom domains that mask the underlying platform. Geographic bias can also affect counts, as some trackers have limited coverage in certain regions.
Cross-checking with financial data
BigCommerce’s public filings as BIGC provide quarterly revenue and customer metrics that help validate the 130,000+ merchant figure, though the company doesn’t disclose exact breakdowns between active and inactive accounts in earnings reports.
Sources & references
- Store Leads – The State of BigCommerce in 2025 — Real-time technology tracking database updated July 4, 2025
- BuiltWith – BigCommerce Usage Statistics — Technology detection showing 39,525 live sites and 134,006 historical usage
- Chargeflow – BigCommerce Statistics 2025 — Industry analysis citing 130,000+ merchants across 150+ countries
- BigCommerce SEC 10-K Filing 2024 — Official financial data and enterprise metrics
- NASDAQ – BigCommerce Q4 2024 Results — Revenue and merchant statistics
- AcquireConvert – BigCommerce Statistics 2024 — Historical analysis (data from 2024, flagged as potentially outdated)
