By now, you will have heard about the distributed denial of service (DDoS) attack that took out websites on the East Coast and across the United States. Websites of all stripes had some level of internet service outage starting Friday morning, including the New York Times, Twitter, Spotify, Reddit, Netflix, Yelp, Pinterest, DirecTV,, and Ticketfly. Most alarming for online sellers, popular ecommerce sites went black, including Etsy, PayPal, and Shopify. Some Squarespace sites were affected and even some parts of Amazon’s enormous web domain fell prey to the hacker attack.

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Consider this malicious DDoS attack a warning and a wake-up call for ecommerce sellers. When online stores vanish from the web on October 21, that’s bad. If that same attack hits on Cyber Monday or any of the peak ecommerce sales days between Thanksgiving and mid-December, it could be a disaster. As hackers grow more sophisticated, the question is not if more cyber attacks will hit the web but when.

This is a good time to ask yourself how well your business is prepared to handle a malicious attack. Do you use backup servers for your ecommerce store? Do you routinely backup your storefront? How well is the ecommerce platform you sell on insulated from cyberattack?

Your online shop isn’t the only segment of your business that could be affected by hacker attacks, however. You could be humming along, taking customer orders in New York and turning over product, but if your fulfillment center in Ohio loses power or internet (or both) in a freak storm, those orders will stop dead in their tracks at the warehouse.

Here are 3 important steps that Red Stag’s technology takes to make sure that we keep our customer’s orders moving, no matter what.

Fix the Code

Red Stag employs its own internal technology team, not a third party company or contractors, to troubleshoot the connections between our fulfillment center and your ecommerce store. If there’s a problem, we’re on it. It’s that important to us to keep your orders flowing into our fulfillment warehouse and out the door to your customers.

Backups for Our Backups

Red Stag’s order fulfillment system lives in the cloud. We use two different internet providers so, if one loses service, we can rely on the other. But that isn’t enough for us: we also have a satellite-based internet service as a triple backup.

All Power to the Fulfillment Center

If the power goes out in Knoxville, where Red Stag Fulfillment is based, or in the whole state of Tennessee, our warehouse will keep on humming. We have backup power to keep the lights on and the computers running through a worst-case scenario.

When we say no matter what, we mean it. Zombie apocalypse? No problem. Red Stag will keep shipping out zombie-proof coats and books on self-defense against zombies without interruption.

We think that extra level of preparedness makes us stand out from our competition. More importantly, we think it makes our customers’ businesses stand out too. If you can’t get your merchandise out, your ecommerce business is dead in the water. Downtime and shipping delays are classic ways to lose customers to your competition. We don’t want that to happen to you.

At Red Stag, we believe that your fulfillment center should never be the bottleneck in your ecommerce business. We will to pay you $50 any time we cause an order to be late. We can’t control for Russian hackers, freak blizzards, or shipper meltdowns, but we guarantee we will keep your product flowing out our doors.

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